Laundry Care in Chile

Table of Contents

• List of Contents and Tables
• HOUSEHOLD CARE IN CHILE
• Executive Summary
• Household Care Sales Pick Up in 2006
• Air Care Gives A Dynamic Performance
• Prices of Most Products Increase
• Unilever Maintains Its Lead
• Maturity Hinders Future Growth
• Key Trends and Developments
• Increase in Working Women Has Consumers Looking for Convenience
• Multinationals Likely To Continue To Increase Share
• With Brand Loyalty on the Decline, Manufacturers Step Up Promotional Activities
• Following Its Decline, Private Label May Enjoy A Resurgence
• Market Indicators
  • Table 1 Households 2001-2006
• Market Data
  • Table 2 Sales of Household Care by Sector: Value 2001-2006
  • Table 3 Sales of Household Care by Sector: % Value Growth 2001-2006
  • Table 4 Household Care Company Shares 2002-2006
  • Table 5 Household Care Brand Shares 2003-2006
  • Table 6 Penetration of Private Label by Sector 2002-2006
  • Table 7 Sales of Household Care by Distribution Format: % Analysis 2001/2006
  • Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2006
  • Table 9 Forecast Sales of Household Care by Sector: Value 2006-2011
  • Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2006-2011
• Definitions
• LOCAL COMPANY PROFILES - CHILE
• Cia Manufacturera De Aconcagua
• Strategic Direction
• Key Facts
  • Summary 1 Cia Manufacturera de Aconcagua: Key Facts
• Company Background
• Production
• Competitive Positioning
  • Summary 2 Cia Manufacturera de Aconcagua: Competitive Position 2006
• Difem Pharma SA
• Strategic Direction
• Key Facts
  • Summary 3 Difem Pharma SA: Key Facts
• Company Background
• Competitive Positioning
  • Summary 4 Difem Pharma SA: Competitive Position 2006
• Fh Engel SA
• Strategic Direction
• Key Facts
  • Summary 5 FH Engel SA: Key Facts
• Company Background
• Production
• Competitive Positioning
• Laboratorio Ballerina Ltda
• Strategic Direction
• Key Facts
  • Summary 6 Laboratorio Ballerina Ltda: Key Facts
• Company Background
• Production
• Competitive Positioning
  • Summary 7 Laboratorio Ballerina Ltda: Competitive Position 2006
• LAUNDRY CARE IN CHILE
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Indicators
  • Table 11 Household Penetration of Washing Machines 2001-2006
• Sector Data
  • Table 12 Sales of Laundry Care by Subsector: Value 2001-2006
  • Table 13 Sales of Laundry Care by Subsector: % Value Growth 2001-2006
  • Table 14 Sales of Laundry Detergents by Type: Value 2001-2006
  • Table 15 Sales of Laundry Detergents by Type: % Value Growth 2001-2006
  • Table 16 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2004-2006
  • Table 17 Sales of Laundry Aids by Type: Value 2001-2006
  • Table 18 Sales of Laundry Aids by Type: % Value Growth 2001-2006
  • Table 19 Laundry Care Company Shares 2002-2006
  • Table 20 Laundry Care Brand Shares 2003-2006
  • Table 21 Laundry Detergents Company Shares 2002-2006
  • Table 22 Laundry Detergents Brand Shares 2003-2006
  • Table 23 Laundry Aids Company Shares 2002-2006
  • Table 24 Laundry Aids Brand Shares 2003-2006
  • Table 25 Forecast Sales of Laundry Care by Subsector: Value 2006-2011
  • Table 26 Forecast Sales of Laundry Care by Subsector: % Value Growth 2006-2011
• Laundry care Chile