Surface Care in Mexico

Table of Contents

• List of Contents and Tables
• HOUSEHOLD CARE IN MEXICO
• Executive Summary
• Household Care Registers Good Retail Value Growth in 2006
• Specific-purpose Products Gain Popularity
• Companies Change Their Pricing Strategies To Reach More Consumers
• Wider Distribution Boosts Sales of Multinational Brands
• Future Sales
• A Healthy Economy Stimulates Consumer Expenditure
• Young Adults Adopt Easy Cleaning Solutions
• Manufacturers Develop Fragrances As A Competitive Tool
• Private Label Gains Shelf Space
• Environmental Issues Penetrate the Household Care Industry
• the Internet Is Increasingly Used To Promote Household Care Products
• Market Indicators
  • Table 1 Households 2001-2006
• Market Data
  • Table 2 Sales of Household Care by Sector: Value 2001-2006
  • Table 3 Sales of Household Care by Sector: % Value Growth 2001-2006
  • Table 4 Household Care Company Shares 2002-2006
  • Table 5 Household Care Brand Shares 2003-2006
  • Table 6 Penetration of Private Label by Sector 2002-2006
  • Table 7 Sales of Household Care by Distribution Format: % Analysis 2001/2006
  • Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2006
  • Table 9 Forecast Sales of Household Care by Sector: Value 2006-2011
  • Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2006-2011
• Definitions
• LOCAL COMPANY PROFILES - MEXICO
• Alen Del Norte SA De Cv
• Strategic Direction
• Key Facts
  • Summary 1 Alen del Norte SA de CV: Key Facts
  • Summary 2 Alen del Norte SA de CV: Operational Indicators
• Company Background
• Production
  • Summary 3 Alen del Norte SA de CV: Production Statistics 2006
• Competitive Positioning
  • Summary 4 Alen del Norte SA de CV: Competitive Position 2006
• Colgate-Palmolive De Mexico SA De Cv
• Strategic Direction
• Key Facts
  • Summary 5 Colgate-Palmolive de Mexico SA de CV: Key Facts
• Company Background
• Production
• Competitive Positioning
  • Summary 6 Colgate-Palmolive de Mexico SA de CV: Competitive Position 2006
• El Oso SA De Cv
• Strategic Direction
• Key Facts
  • Summary 7 El Oso SA de CV: Key Facts
  • Summary 8 El Oso SA de CV: Operational Indicators
• Company Background
• Production
  • Summary 9 El Oso SA de CV: Production Statistics 2006
• Competitive Positioning
  • Summary 10 El Oso SA de CV: Competitive Position 2006
• Fabrica De Jabon La Corona SA De Cv
• Strategic Direction
• Key Facts
  • Summary 11 Fabrica de Jabon La Corona SA de CV: Key Facts
  • Summary 12 Fabrica de Jabon La Corona SA de CV: Operational Indicators
• Company Background
• Production
  • Summary 13 Fabrica de Jabon La Corona SA de CV: Production Statistics 2006
• Competitive Positioning
  • Summary 14 Fabrica de Jabon La Corona SA de CV: Competitive Position 2006
• Henkel Mexicana SA De Cv
• Strategic Direction
• Key Facts
  • Summary 15 Henkel Mexicana SA de CV: Key Facts
  • Summary 16 Henkel Mexicana SA de CV: Operational Indicators
• Company Background
• Production
  • Summary 17 Henkel Mexicana SA de CV: Production Statistics 2006
• Competitive Positioning
  • Summary 18 Henkel Mexicana SA de CV: Competitive Position 2006
• Industrias H24 SA De Cv
• Strategic Direction
• Key Facts
  • Summary 19 Industrias H24 SA de CV: Key Facts
• Company Background
• Production
• Competitive Positioning
  • Summary 20 Industrias H24 SA de CV: Competitive Position 2006
• Procter & Gamble De Mexico SA De Cv
• Strategic Direction
• Key Facts
  • Summary 21 Procter & Gamble de Mexico SA de CV: Key Facts
  • Summary 22 Procter & Gamble de Mexico SA de CV: Operational Indicators
• Company Background
• Production
  • Summary 23 Procter & Gamble de Mexico SA de CV: Production Statistics 2006
• Competitive Positioning
  • Summary 24 Procter & Gamble de Mexico SA de CV: Competitive Position 2006
• SURFACE CARE IN MEXICO
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 11 Sales of Surface Care by Subsector: Value 2001-2006
  • Table 12 Sales of Surface Care by Subsector: % Value Growth 2001-2006
  • Table 13 Sales of Wipes by Type: Value 2001-2006
  • Table 14 Sales of Wipes by Type: % Value Growth 2001-2006
  • Table 15 Surface Care Company Shares 2002-2006
  • Table 16 Surface Care Brand Shares 2003-2006
  • Table 17 Wipes Company Shares 2002-2006
  • Table 18 Wipes Brand Shares 2003-2006
  • Table 19 Forecast Sales of Surface Care by Subsector: Value 2006-2011
  • Table 20 Forecast Sales of Surface Care by Subsector: % Value Growth 2006-2011
• Surface care Mexico