Soft Drinks in the US

Table of Contents

• SOFT DRINKS IN THE US : MARKET INSIGHT
• EXECUTIVE SUMMARY
• Concern for health driving soft drink purchasing
• Functionality becomes widespread strategy
• Coke buys Glaceau
• Brands made for children
• KEY TRENDS AND DEVELOPMENTS
• Search for healthier options leads consumers to
• non-carbonates
• Healthier choices for children
• "Greener" Packaging
• "Functionality" poised to become a vital asset to
• soft drinks
• High fructose corn syrup under scrutiny
• MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007
  • Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007
  • Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007
  • Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007
  • Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007
  • Table 13 Company Shares of Soft Drinks (RTD) by Total Volume 2003-2007
  • Table 14 Brand Shares of Soft Drinks (RTD) by Total Volume 2004-2007
  • Table 15 Company Shares of On-trade Soft Drinks (RTD) by Volume 2003-2007
  • Table 16 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2004-2007
  • Table 17 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007
  • Table 18 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007
  • Table 19 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007
  • Table 20 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007
  • Table 21 Company Shares of Off-trade Soft Drinks by Value 2003-2007
  • Table 22 Brand Shares of Off-trade Soft Drinks by Value 2004-2007
  • Table 23 Penetration of Private Label (as sold) by Sector by Volume 2003-2007
  • Table 24 Penetration of Private Label by Sector by Value 2003-2007
  • Table 25 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007
  • Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
  • Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
  • Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
  • Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
  • Table 30 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012
  • Table 31 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012
  • Table 32 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012
  • Table 33 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012
• APPENDIX
  • Table 34 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007
  • Table 35 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007
  • Table 36 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007
  • Table 37 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007
  • Table 38 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2007
  • Table 39 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2007
  • Table 40 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007
  • Table 41 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007
  • Table 42 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012
  • Table 43 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012
• DEFINITIONS
  • Summary 1 Research Sources
• LOCAL COMPANY PROFILES - USA
• COCA-COLA CO, THE - SOFT DRINKS - USA
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 2 Coca-Cola Co, The: Key Facts
  • Summary 3 Coca-Cola Co, The: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
  • Summary 4 Coca-Cola Co, The: Competitive Position 2007
• CRYSTAL GEYSER ROXANE WATER CO LLC - SOFT DRINKS -
• USA
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 5 Crystal Geyser Roxane Water Co LLC: Key Facts
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
  • Summary 6 Crystal Geyser Roxane Water Co LLC: Competitive Position 2007
• DR PEPPER/SEVEN UP INC - SOFT DRINKS - USA
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 7 Dr Pepper/Seven Up Inc: Key Facts
• COMPANY BACKGROUND
• PRODUCTION
  • Summary 8 Dr Pepper/Seven Up Inc: Production Statistics 2007
• COMPETITIVE POSITIONING
  • Summary 9 Dr Pepper/Seven Up Inc: Competitive Position 2007
• DS WATERS OF AMERICA INC - SOFT DRINKS - USA
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 10 DS Waters of America LP: Key Facts
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
  • Summary 11 DS Waters of America LP: Competitive Position 2007
• FEROLITO, VULTAGGIO & SONS - SOFT DRINKS - USA
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 12 Ferolito, Vultaggio & Sons: Key Facts
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
  • Summary 13 Ferolito, Vultaggio & Sons: Competitive Position 2007
• KRAFT FOODS INC - SOFT DRINKS - USA
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 14 Kraft Foods Inc: Key Facts
  • Summary 15 Kraft Foods Inc: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
  • Summary 16 Kraft Foods Inc: Competitive Position 2007
• NESTLé WATERS NORTH AMERICA - SOFT DRINKS - USA
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 17 Nestlé Waters North America: Key Facts
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
  • Summary 18 Nestlé Waters North America: Competitive Position 2007
• PEPSICO INC - SOFT DRINKS - USA
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 19 PepsiCo Inc: Key Facts
• COMPANY BACKGROUND
• PRODUCTION
  • Summary 20 PepsiCo Inc: Production Statistics 2007
• COMPETITIVE POSITIONING
  • Summary 21 PepsiCo Inc: Competitive Position 2007
• CARBONATES IN THE US
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 44 Low-calorie Carbonates by Subsector
  • Table 45 Off-trade Sales of Carbonates by Subsector: Volume 2002-2007
  • Table 46 Off-trade Sales of Carbonates by Subsector: Value 2002-2007
  • Table 47 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2002-2007
  • Table 48 Off-trade Sales of Carbonates by Subsector: % Value Growth 2002-2007
  • Table 49 On-trade vs Off-trade Sales of Carbonates: Volume 2002-2007
  • Table 50 On-trade vs Off-trade Sales of Carbonates: Value 2002-2007
  • Table 51 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2002-2007
  • Table 52 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2002-2007
  • Table 53 Leading Flavours for Cola Carbonates: % Volume Breakdown 2003-2007
  • Table 54 Leading Flavours for Non-cola Carbonates: % Volume Breakdown 2003-2007
  • Table 55 Company Shares of Carbonates by Off-trade Volume 2003-2007
  • Table 56 Brand Shares of Carbonates by Off-trade Volume 2004-2007
  • Table 57 Company Shares of Carbonates by Off-trade Value 2003-2007
  • Table 58 Brand Shares of Carbonates by Off-trade Value 2004-2007
  • Table 59 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2007-2012
  • Table 60 Forecast Off-trade Sales of Carbonates by Subsector: Value 2007-2012
  • Table 61 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2007-2012
  • Table 62 Forecast Off-trade Sales of Carbonates bySubsector: % Value Growth 2007-2012
• FRUIT/VEGETABLE JUICE IN THE US
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 63 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2002-2007
  • Table 64 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2002-2007
  • Table 65 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2002-2007
  • Table 66 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2002-2007
  • Table 67 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2007
  • Table 68 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2007
  • Table 69 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2003-2007
  • Table 70 Leading Flavours for Fruit-flavoured Drinks (No Juice Content): % Volume Breakdown 2003-2007
  • Table 71 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2006
  • Table 72 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2007
  • Table 73 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2007
  • Table 74 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2007
  • Table 75 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2007
  • Table 76 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2007-2012
  • Table 77 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2007-2012
  • Table 78 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2007-2012
  • Table 79 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2007-2012
• BOTTLED WATER IN THE US
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR APPENDIX
• Institutional Bottled Water Sales
• SECTOR DATA
  • Table 80 Sales of Bottled Water to Institutional Channel 2001-2006
  • Table 81 Off-trade Sales of Bottled Water: Volume 2002-2007
  • Table 82 Off-trade Sales of Bottled Water: Value 2002-2007
  • Table 83 Off-trade Sales of Bottled Water: % Volume Growth 2002-2007
  • Table 84 Off-trade Sales of Bottled Water: % Value Growth 2002-2007
  • Table 85 Leading Flavours for Flavoured Bottled Water: % Volume Breakdown 2003-2007
  • Table 86 Leading Flavours for Functional Bottled Water: % Volume Breakdown 2003-2007
  • Table 87 Company Shares of Bottled Water by Off-trade Volume 2003-2007
  • Table 88 Brand Shares of Bottled Water by Off-trade Volume 2004-2007
  • Table 89 Company Shares of Bottled Water by Off-trade Value 2003-2007
  • Table 90 Brand Shares of Bottled Water by Off-trade Value 2004-2007
  • Table 91 Forecast Off-trade Sales of Bottled Water: Volume 2007-2012
  • Table 92 Forecast Off-trade Sales of Bottled Water: Value 2007-2012
  • Table 93 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2007-2012
  • Table 94 Forecast Off-trade Sales of Bottled Water: % Value
• Growth 2007-2012
• FUNCTIONAL DRINKS IN THE US
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 95 Off-trade Sales of Functional Drinks by Subsector: Volume 2002-2007
  • Table 96 Off-trade Sales of Functional Drinks by Subsector: Value 2002-2007
  • Table 97 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2002-2007
  • Table 98 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2002-2007
  • Table 99 Leading Flavours for Functional Drinks: % Volume Breakdown 2003-2007
  • Table 100 Company Shares of Functional Drinks by Off-trade Volume 2003-2007
  • Table 101 Brand Shares of Functional Drinks by Off-trade Volume 2004-2007
  • Table 102 Company Shares of Functional Drinks by Off-trade Value 2003-2007
  • Table 103 Brand Shares of Functional Drinks by Off-trade Value 2004-2007
  • Table 104 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2007-2012
  • Table 105 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2007-2012
  • Table 106 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2007-2012
  • Table 107 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2007-2012
• CONCENTRATES IN THE US
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR APPENDIX
• Concentrates Conversions
• SECTOR DATA
  • Table 108 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 109 Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2002-2007
  • Table 110 Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2002-2007
  • Table 111 Off-trade Sales of Concentrates by Subsector: Value 2002-2007
  • Table 112 Off-trade Sales of Concentrates by Subsector: % Value Growth 2002-2007
  • Table 113 Leading Flavours for Liquid Concentrates: % Volume Breakdown 2003-2007
  • Table 114 Leading Flavours for Powder Concentrates: % Volume Breakdown 2003-2007
  • Table 115 Company Shares of Concentrates by Off-trade Value 2003-2007
  • Table 116 Brand Shares of Concentrates by Off-trade Value 2004-2007
  • Table 117 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: Volume 2007-2012
  • Table 118 Forecast Off-trade Sales of Concentrates (as sold) by Subsector: % Volume Growth 2007-2012
  • Table 119 Forecast Off-trade Sales of Concentrates by Subsector: Value 2007-2012
  • Table 120 Forecast Off-trade Sales of Concentrates by Subsector: % Value Growth 2007-2012
• RTD TEA IN THE US
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 121 Flavours/Types of RTD Tea: % Off-trade Volume 2005-2007
  • Table 122 Off-trade Sales of RTD Tea by Subsector: Volume 2002-2007
  • Table 123 Off-trade Sales of RTD Tea by Subsector: Value 2002-2007
  • Table 124 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2002-2007
  • Table 125 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2002-2007
  • Table 126 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2007
  • Table 127 Company Shares of RTD Tea by Off-trade Volume 2003-2007
  • Table 128 Brand Shares of RTD Tea by Off-trade Volume 2003-2007
  • Table 129 Company Shares of RTD Tea by Off-trade Value 2003-2007
  • Table 130 Brand Shares of RTD Tea by Off-trade Value 2004-2007
  • Table 131 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2007-2012
  • Table 132 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2007-2012
  • Table 133 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2007-2012
  • Table 134 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2007-2012
• RTD COFFEE IN THE US
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 135 Off-trade Sales of RTD Coffee: Volume 2002-2007
  • Table 136 Off-trade Sales of RTD Coffee: Value 2002-2007
  • Table 137 Off-trade Sales of RTD Coffee: % Volume Growth 2002-2007
  • Table 138 Off-trade Sales of RTD Coffee: % Value Growth 2002-2007
  • Table 139 Company Shares of RTD Coffee by Off-trade Volume 2003-2007
  • Table 140 Brand Shares of RTD Coffee by Off-trade Volume 2004-2007
  • Table 141 Leading Flavours for RTD Coffee: % Volume Breakdown 2003-2007
  • Table 142 Company Shares of RTD Coffee by Off-trade Value 2003-2007
  • Table 143 Brand Shares of RTD Coffee by Off-trade Value 2004-2007
  • Table 144 Forecast Off-trade Sales of RTD Coffee: Volume 2007-2012
  • Table 145 Forecast Off-trade Sales of RTD Coffee: Value 2007-2012
  • Table 146 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2007-2012
  • Table 147 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2007-2012