[Report] Taiwan Alcoholic Drinks Market Research, Trends, Analysis TOC

ALCOHOLIC DRINKS IN TAIWAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Alcoholic drinks market sees drop in total value sales
New target segments stimulate growth
Specialists threatened by growing power of other retailers
Gift sets important to sustaining sales
Alcoholic Drinks expect to perform favourably in the forecast period
KEY TRENDS AND DEVELOPMENTS
Lower drinking age to drive marketing theme
Increasing presence of premium products
Companies identify females as potential targets for development
Manufacturers changed strategy to push sales during prolonged summer season
New format straddles on- and off-trade channels
- Summary 1 Leading Specialist Retailers 2006
Market Merger and Acquisition Activity
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
- Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007
- Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
- Table 3 Selling Margin of a Typical Beer Brand 2007
- Table 4 Selling Margin of a Typical Wine Brand 2007
- Table 5 Selling Margin of a Typical Spirits Brand 2007
OPERATING ENVIRONMENT
MARKET INDICATORS
- Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
MARKET DATA
- Table 7 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
- Table 8 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
- Table 9 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
- Table 10 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
- Table 11 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007
- Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007
- Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007
- Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007
- Table 15 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
- Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
- Table 17 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
- Table 18 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
- Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
- Table 20 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
- Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
DEFINITIONS
- Summary 2 Research Sources
LOCAL COMPANY PROFILES - TAIWAN
KINMEN KAOLIANG LIQUOR INC - ALCOHOLIC DRINKS - TAIWAN
STRATEGIC DIRECTION
Key Facts
- Summary 3 Kinmen Kaoliang Liquor Inc: Key Facts
- Summary 4 Kinmen Kaoliang: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
- Summary 5 Kinmen Kaoliang Liquor Inc: Production Statistics 2006
COMPETITIVE POSITIONING
- Summary 6 Kinmen Kaoliang Liquor Inc: Competitive Position 2006
RTC HAVEN INTERNATIONAL CORP - ALCOHOLIC DRINKS - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
- Summary 7 RTC Haven International Corp: Key Facts
- Summary 8 RTC Haven International Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
- Summary 9 RTC Haven International Corp: Competitive Position 2006
SERGIO VALENTE INC - ALCOHOLIC DRINKS - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
- Summary 10 Sergio Valente Ltd: Key Facts
- Summary 11 Sergio Valente Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
- Summary 12 Sergio Valente Ltd: Competitive Position 2006
TAIWAN TOBACCO & LIQUOR CORP - ALCOHOLIC DRINKS - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
- Summary 13 Taiwan Tobacco & Liquor Corp: Key Facts
- Summary 14 Taiwan Tobacco & Liquor Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
- Summary 15 Taiwan Tobacco & Liquor Corp: Production Statistics 2006
- Summary 16 Taiwan Tobacco & Liquor Corp: Production Statistics 2006
COMPETITIVE POSITIONING
- Summary 17 Taiwan Tobacco & Liquor Corp: Competitive
Position 2006
UIES - ALCOHOLIC DRINKS - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
- Summary 18 UIES: Key Facts
- Summary 19 UIES: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
- Summary 20 UIES: Competitive Position 2006
BEER IN TAIWAN
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Lager Price band methodology
- Summary 21 Lager by Price Band 2007
SECTOR DATA
- Table 22 Sales of Beer by Subsector: Total Volume 2002-2007
- Table 23 Sales of Beer by Subsector: Total Value 2002-2007
- Table 24 Sales of Beer by Subsector: % Total Volume Growth 2002-2007
- Table 25 Sales of Beer by Subsector: % Total Value Growth 2002-2007
- Table 26 Sales of Beer by On-trade vs Off-trade split: Volume 2002-2007
- Table 27 Sales of Beer by On-trade vs Off-trade split: Value 2002-2007
- Table 28 Sales of Beer by On-trade vs Off-trade split: % Volume Growth 2002-2007
- Table 29 Sales of Beer by On-trade vs Off-trade split: % Value Growth 2002-2007
- Table 30 Beer: Production, Imports and Exports: Total Volume 2001-2006
- Table 31 Beer Exports by Country of Destination: Total Volume 2001-2006
- Table 32 Beer Exports by Country of Destination: Total Value 2001-2006
- Table 33 Beer Imports by Country of Origin: Total Volume 2001-2006
- Table 34 Beer Imports by Country of Origin: Total Value 2001-2006
- Table 35 Company Shares of Beer by National Brand Owner 2002-2006
- Table 36 Company Shares of Beer by Global Brand Owner 2002-2006
- Table 37 Brand Shares of Beer 2003-2006
- Table 38 Forecast Sales of Beer by Subsector: Total Volume 2007-2012
- Table 39 Forecast Sales of Beer by Subsector: Total Value 2007-2012
- Table 40 Forecast Sales of Beer by Subsector: % Total Volume Growth 2007-2012
- Table 41 Forecast Sales of Beer by Subsector: % Total Value Growth 2007-2012
CIDER/PERRY IN TAIWAN
OVERVIEW
RTDS/HIGH-STRENGTH PREMIXES IN TAIWAN
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Published Data Comparisons
SECTOR DATA
- Table 42 Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2002-2007
- Table 43 Sales of RTDS/High-strength Premixes by Subsector: Total Value 2002-2007
- Table 44 Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2002-2007
- Table 45 Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2002-2007
- Table 46 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2002-2007
- Table 47 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2002-2007
- Table 48 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2002-2007
- Table 49 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2002-2007
- Table 50 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2002-2006
- Table 51 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2002-2006
- Table 52 Brand Shares of RTDS/High-strength Premixes 2003-2006
- Table 53 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2007-2012
- Table 54 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Value 2007-2012
- Table 55 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2007-2012
- Table 56 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2007-2012
WINE IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Published data comparisons
SECTOR DATA
- Table 57 Sales of Wine by Subsector: Total Volume 2002-2007
- Table 58 Sales of Wine by Subsector: Total Value 2002-2007
- Table 59 Sales of Wine by Subsector: % Total Volume Growth 2002-2007
- Table 60 Sales of Wine by Subsector: % Total Value Growth 2002-2007
- Table 61 Sales of Wine by On-trade vs Off-trade split: Volume 2002-2007
- Table 62 Sales of Wine by On-trade vs Off-trade split: Value 2002-2007
- Table 63 Sales of Wine by On-trade vs Off-trade split: % Volume Growth 2002-2007
- Table 64 Sales of Wine by On-trade vs Off-trade split: % Value Growth 2002-2007
- Table 65 Volume Sales of Still Red Wine by Price Segment 2004-2007
- Table 66 Volume Sales of Still White Wine by Price Segment 2004-2007
- Table 67 Volume Sales of Still Rosé Wine by Price Segment 2004-2007
- Table 68 Volume Sales of Other Sparkling Wine by Price Segment 2004-2007
- Table 69 Sales of Still Red Wine by Grape/Varietal Type 2004-2007
- Table 70 Sales of Still White Wine by Grape/Varietal Type 2004-2007
- Table 71 Sales of Still Rosé Wine by Grape/Varietal Type 2004-2007
- Table 72 Sales of Still Red Wine by Quality Classification 2002-2007
- Table 73 Sales of Still White Wine by Quality Classification 2002-2007
- Table 74 Sales of Still Rosé Wine by Quality Classification 2002-2007
- Table 75 Wine Production, Imports and Exports: Total Volume 2001-2006
- Table 76 Wine Exports by Country of Destination: Total Volume 2001-2006
- Table 77 Wine Exports by Country of Destination: Total Value 2001-2006
- Table 78 Wine Imports by Country of Origin: Total Volume 2001-2006
- Table 79 Wine Imports by Country of Origin: Total Value 2001-2006
- Table 80 Company Shares of Still Light Grape Wine by National Brand Owner 2002-2006
- Table 81 Company Shares of Still Light Grape Wine by Global Brand Owner 2002-2006
- Table 82 Brand Shares of Still Light Grape Wine 2003-2006
- Table 83 Company Shares of Champagne by National Brand Owner 2003-2006
- Table 84 Company Shares of Champagne by Global Brand Owner 2003-2006
- Table 85 Brand Shares of Champagne 2003-2006
- Table 86 Company Shares of Other Sparkling Wine by National Brand Owner 2002-2006
- Table 87 Company Shares of Other Sparkling Wine by Global Brand Owner 2002-2006
- Table 88 Brand Shares of Other Sparkling Wine 2003-2006
- Table 89 Company Shares of Non-grape Wine by National Brand Owner 2003-2006
- Table 90 Company Shares of Non-grape Wine by Global Brand Owner 2003-2006
- Table 91 Brand Shares of Non-grape Wine 2003-2006
- Table 92 Forecast Sales of Wine by Subsector: Total Volume 2007-2012
- Table 93 Forecast Sales of Wine by Subsector: Total Value 2007-2012
- Table 94 Forecast Sales of Wine by Subsector: % Total Volume Growth 2007-2012
- Table 95 Forecast Sales of Wine by Subsector: % Total Value Growth 2007-2012
SPIRITS IN TAIWAN
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Vodka, gin and other blended Scotch whisky price band methodology
- Table 96 Benchmark brands -- Taiwan
Published Data Comparisons
SECTOR DATA
- Table 97 Sales of Spirits by Subsector: Total Volume 2002-2007
- Table 98 Sales of Spirits by Subsector: Total Value 2002-2007
- Table 99 Sales of Spirits by Subsector: % Total Volume Growth 2002-2007
- Table 100 Sales of Spirits by Subsector: % Total Value Growth 2002-2007
- Table 101 Sales of Spirits by On-trade vs Off-trade split: Volume 2002-2007
- Table 102 Sales of Spirits by On-trade vs Off-trade split: Value 2002-2007
- Table 103 Sales of Spirits by On-trade vs Off-trade split: % Volume Growth 2002-2007
- Table 104 Sales of Spirits by On-trade vs Off-trade split: % Value Growth 2002-2007
- Table 105 Sales of Blended Scotch Whisky by Premium/Super-premium Split 2004-2007
- Table 106 Sales of Gin by Premium/Super-premium Split 2004-2007
- Table 107 Sales of Vodka by Premium/Super-premium Split 2004-2007
- Table 108 Sales of Flavoured vs Non-flavoured Vodka 2004-2007
- Table 109 Spirits Production, Imports and Exports: Total Volume 2001-2006
- Table 110 Whisk(e)y Production, Imports and Exports: Total Volume 2001-2006
- Table 111 Brandy & Cognac Production, Imports and Exports: Total Volume 2001-2006
- Table 112 Vodka Production, Imports and Exports: Total Volume 2001-2006
- Table 113 Gin Production, Imports and Exports: Total Volume 2001-2006
- Table 114 Rum Production, Imports and Exports: Total Volume 2001-2006
- Table 115 Tequila Production, Imports and Exports: Total Volume 2001-2006
- Table 116 Liqueurs Production: Total Volume 2001-2006
- Table 117 Other Spirits Production: Total Volume 2001-2006
- Table 118 Company Shares of Spirits by National Brand Owner 2002-2006
- Table 119 Company Shares of Spirits by Global Brand Owner 2002-2006
- Table 120 Brand Shares of Spirits 2003-2006
- Table 121 Forecast Sales of Spirits by Subsector: Total Volume 2007-2012
- Table 122 Forecast Sales of Spirits by Subsector: Total Value 2007-2012
- Table 123 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2007-2012
- Table 124 Forecast Sales of Spirits by Subsector: % Total Value Growth 2007-2012

Alcoholic Drinks in Taiwan

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