Alcoholic Drinks in Kenya

Table of Contents

• List of Contents and Tables
• Executive Summary
• Sustained Economic Growth Drives Sales
• New Avenues for Beer
• Kenya Breweries Ltd (KBL) Leads in Beer
• Off-trade Still Dominates
• Positive Outlook for Alcoholic Drinks
• Alcohol the Main Source of Revenue for the Kenyan Government
• Market Background
• Legislation
• Taxation and Duty Levies
  • Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007
  • Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
  • Table 3 Selling Margin of a Typical Beer Brand 2007 - Tusker
  • Table 4 Selling Margin of a Typical Imported Wine Brand 2007 - Caprice Red
  • Table 5 Selling Margin of a Typical Domestic Spirit Brand 2007 - Kibao Vodka
  • Table 6 Selling Margin of a Typical Imported Spirit Brand 2007 - Johnnie Walker Red Label
• Operating Environment
• Market Data
  • Table 7 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
  • Table 8 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
  • Table 9 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
  • Table 10 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
  • Table 11 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2007
  • Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2007
  • Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2007
  • Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2007
  • Table 15 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
  • Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
  • Table 17 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
  • Table 18 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
  • Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
  • Table 20 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
  • Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
• Definitions
  • Summary 1 Research Sources
• East African Breweries Ltd
• Strategic Direction
• Key Facts
  • Summary 2 East African Breweries Ltd: Key Facts
• Company Background
• Production
• Competitive Positioning
• Wines of the World Limited
• Strategic Direction
• Key Facts
  • Summary 3 Wines of the World Limited: Key Facts
• Company Background
• Production
• Competitive Positioning
• Beer
• Headlines
• Trends
• Production, Imports and Exports
• Competitive Landscape
• Prospects
• Sector Background
  • Summary 4 Lager by Price Band 2007
• Sector Data
  • Table 22 Sales of Beer by Subsector: Total Volume 2002-2007
  • Table 23 Sales of Beer by Subsector: Total Value 2002-2007
  • Table 24 Sales of Beer by Subsector: % Total Volume Growth 2002-2007
  • Table 25 Sales of Beer by Subsector: % Total Value Growth 2002-2007
  • Table 26 Sales of Beer by On-trade vs Off-trade Split: Volume 2002-2007
  • Table 27 Sales of Beer by On-trade vs Off-trade Split: Value 2002-2007
  • Table 28 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2002-2007
  • Table 29 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2002-2007
  • Table 30 Company Shares of Beer by National Brand Owner 2002-2006
  • Table 31 Company Shares of Beer by Global Brand Owner 2002-2006
  • Table 32 Brand Shares of Beer 2003-2006
  • Table 33 Forecast Sales of Beer by Subsector: Total Volume 2007-2012
  • Table 34 Forecast Sales of Beer by Subsector: Total Value 2007-2012
  • Table 35 Forecast Sales of Beer by Subsector: % Total Volume Growth 2007-2012
  • Table 36 Forecast Sales of Beer by Subsector: % Total Value Growth 2007-2012
• Wine
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 37 Sales of Wine by Subsector: Total Volume 2002-2007
  • Table 38 Sales of Wine by Subsector: Total Value 2002-2007
  • Table 39 Sales of Wine by Subsector: % Total Volume Growth 2002-2007
  • Table 40 Sales of Wine by Subsector: % Total Value Growth 2002-2007
  • Table 41 Sales of Wine by On-trade vs Off-trade Split: Volume 2002-2007
  • Table 42 Sales of Wine by On-trade vs Off-trade Split: Value 2002-2007
  • Table 43 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2002-2007
  • Table 44 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2002-2007
  • Table 45 Forecast Sales of Wine by Subsector: Total Volume 2007-2012
  • Table 46 Forecast Sales of Wine by Subsector: Total Value 2007-2012
  • Table 47 Forecast Sales of Wine by Subsector: % Total Volume Growth 2007-2012
  • Table 48 Forecast Sales of Wine by Subsector: % Total Value Growth 2007-2012
• Spirits
• Headlines
• Trends
• Production, Imports and Exports
• Competitive Landscape
• Prospects
• Sector Data
  • Table 49 Sales of Spirits by Subsector: Total Volume 2002-2007
  • Table 50 Sales of Spirits by Subsector: Total Value 2002-2007
  • Table 51 Sales of Spirits by Subsector: % Total Volume Growth 2002-2007
  • Table 52 Sales of Spirits by Subsector: % Total Value Growth 2002-2007
  • Table 53 Sales of Spirits by On-trade vs Off-trade Split: Volume 2002-2007
  • Table 54 Sales of Spirits by On-trade vs Off-trade Split: Value 2002-2007
  • Table 55 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2002-2007
  • Table 56 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2002-2007
  • Table 57 Company Shares of Spirits by National Brand Owner 2002-2006
  • Table 58 Company Shares of Spirits by Global Brand Owner 2002-2006
  • Table 59 Brand Shares of Spirits 2003-2006
  • Table 60 Forecast Sales of Spirits by Subsector: Total Volume 2007-2012
  • Table 61 Forecast Sales of Spirits by Subsector: Total Value 2007-2012
  • Table 62 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2007-2012
  • Table 63 Forecast Sales of Spirits by Subsector: % Total Value Growth 2007-2012
• Cider/perry
• Rtds/high-strength Premixes
• Headlines
• Trends
• Production, Imports and Exports
• Competitive Landscape
• Prospects
• Sector Data
  • Table 64 Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2002-2007
  • Table 65 Sales of RTDS/High-strength Premixes by Subsector: Total Value 2002-2007
  • Table 66 Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2002-2007
  • Table 67 Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2002-2007
  • Table 68 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2002-2007
  • Table 69 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2002-2007
  • Table 70 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2002-2007
  • Table 71 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2002-2007
  • Table 72 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2002-2006
  • Table 73 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2002-2006
  • Table 74 Brand Shares of RTDS/High-strength Premixes 2003-2006
  • Table 75 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2007-2012
  • Table 76 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Value 2007-2012
  • Table 77 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2007-2012
  • Table 78 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2007-2012
• Alcoholic drinks Kenya