Beer in Taiwan

Table of Contents

• List of Contents and Tables
• ALCOHOLIC DRINKS IN TAIWAN
• Executive Summary
• Alcoholic Drinks Market Sees Drop in Total Value Sales
• New Target Segments Stimulate Growth
• Specialists Threatened by Growing Power of Other Retailers
• Gift Sets Important To Sustaining Sales
• Alcoholic Drinks Expect To Perform Favourably in the Forecast Period
• Key Trends and Developments
• Lower Drinking Age To Drive Marketing Theme
• Increasing Presence of Premium Products
• Companies Identify Females As Potential Targets for Development
• Manufacturers Changed Strategy To Push Sales During Prolonged Summer Season
• New Format Straddles On- and Off-trade Channels
  • Summary 1 Leading Specialist Retailers 2006
• Market Merger and Acquisition Activity
• Market Background
• Legislation
• Taxation and Duty Levies
  • Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007
  • Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
  • Table 3 Selling Margin of a Typical Beer Brand 2007
  • Table 4 Selling Margin of a Typical Wine Brand 2007
  • Table 5 Selling Margin of a Typical Spirits Brand 2007
• Operating Environment
• Market Indicators
  • Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
• Market Data
  • Table 7 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
  • Table 8 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
  • Table 9 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
  • Table 10 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
  • Table 11 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007
  • Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007
  • Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007
  • Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007
  • Table 15 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
  • Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
  • Table 17 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
  • Table 18 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
  • Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
  • Table 20 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
  • Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
• Definitions
  • Summary 2 Research Sources
• LOCAL COMPANY PROFILES - TAIWAN
• Kinmen Kaoliang Liquor Inc
• Strategic Direction
• Key Facts
  • Summary 3 Kinmen Kaoliang Liquor Inc: Key Facts
  • Summary 4 Kinmen Kaoliang: Operational Indicators
• Company Background
• Production
  • Summary 5 Kinmen Kaoliang Liquor Inc: Production Statistics 2006
• Competitive Positioning
  • Summary 6 Kinmen Kaoliang Liquor Inc: Competitive Position 2006
• Rtc Haven International Corp
• Strategic Direction
• Key Facts
  • Summary 7 RTC Haven International Corp: Key Facts
  • Summary 8 RTC Haven International Corp: Operational Indicators
• Company Background
• Production
• Competitive Positioning
  • Summary 9 RTC Haven International Corp: Competitive Position 2006
• Sergio Valente Inc
• Strategic Direction
• Key Facts
  • Summary 10 Sergio Valente Ltd: Key Facts
  • Summary 11 Sergio Valente Ltd: Operational Indicators
• Company Background
• Production
• Competitive Positioning
  • Summary 12 Sergio Valente Ltd: Competitive Position 2006
• Taiwan Tobacco & Liquor Corp
• Strategic Direction
• Key Facts
  • Summary 13 Taiwan Tobacco & Liquor Corp: Key Facts
  • Summary 14 Taiwan Tobacco & Liquor Corp: Operational Indicators
• Company Background
• Production
  • Summary 15 Taiwan Tobacco & Liquor Corp: Production Statistics 2006
  • Summary 16 Taiwan Tobacco & Liquor Corp: Production Statistics 2006
• Competitive Positioning
  • Summary 17 Taiwan Tobacco & Liquor Corp: Competitive Position 2006
• Uies
• Strategic Direction
• Key Facts
  • Summary 18 UIES: Key Facts
  • Summary 19 UIES: Operational Indicators
• Company Background
• Competitive Positioning
  • Summary 20 UIES: Competitive Position 2006
• BEER IN TAIWAN
• Headlines
• Trends
• Production, Imports and Exports
• Competitive Landscape
• Prospects
• Sector Background
• Lager Price Band Methodology
  • Summary 21 Lager by Price Band 2007
• Sector Data
  • Table 22 Sales of Beer by Subsector: Total Volume 2002-2007
  • Table 23 Sales of Beer by Subsector: Total Value 2002-2007
  • Table 24 Sales of Beer by Subsector: % Total Volume Growth 2002-2007
  • Table 25 Sales of Beer by Subsector: % Total Value Growth 2002-2007
  • Table 26 Sales of Beer by On-trade vs Off-trade split: Volume 2002-2007
  • Table 27 Sales of Beer by On-trade vs Off-trade split: Value 2002-2007
  • Table 28 Sales of Beer by On-trade vs Off-trade split: % Volume Growth 2002-2007
  • Table 29 Sales of Beer by On-trade vs Off-trade split: % Value Growth 2002-2007
  • Table 30 Beer: Production, Imports and Exports: Total Volume 2001-2006
  • Table 31 Beer Exports by Country of Destination: Total Volume 2001-2006
  • Table 32 Beer Exports by Country of Destination: Total Value 2001-2006
  • Table 33 Beer Imports by Country of Origin: Total Volume 2001-2006
  • Table 34 Beer Imports by Country of Origin: Total Value 2001-2006
  • Table 35 Company Shares of Beer by National Brand Owner 2002-2006
  • Table 36 Company Shares of Beer by Global Brand Owner 2002-2006
  • Table 37 Brand Shares of Beer 2003-2006
  • Table 38 Forecast Sales of Beer by Subsector: Total Volume 2007-2012
  • Table 39 Forecast Sales of Beer by Subsector: Total Value 2007-2012
  • Table 40 Forecast Sales of Beer by Subsector: % Total Volume Growth 2007-2012
  • Table 41 Forecast Sales of Beer by Subsector: % Total Value Growth 2007-2012
• Beer Taiwan