Beer in Thailand

Table of Contents

• List of Contents and Tables
• ALCOHOLIC DRINKS IN THAILAND
• Executive Summary
• Government Controls Hinder Alcoholic Drinks
• Move To Cocktails for Fashionable Lifestyle
• Major Players Try Hard To Maintain Positions
• in Spite of Ban Via Forecourt Retailers, Off-trade Retains Dominance
• Decelerating Growth in Alcoholic Drinks in Thailand
• Key Trends and Developments
• Cocktail Drink Trend Among Drinkers, Benefiting From Slew of New Launches
• Anti-alcohol Regulations Aim To Reduce Consumption
• Parallel Trade Channel Continues To Impact Sales of Alcoholic Drinks
• Shift Towards Cheaper Alcoholic Drinks Due To Economic Downturn
• Health Consciousness Impacts Alcoholic Drinks
• Growth in Supermarkets/hypermarkets Widens Access To Alcoholic Drinks
• Specialist Retailers
  • Summary 1 Leading Specialist Retailers 2006
• Market Merger and Acquisition Activity
• Market Background
• Legislation
• Taxation and Duty Levies
  • Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007
  • Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
  • Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2007: Beer Thai (1991) Plc' s Chang
  • Table 4 Selling Margin of a Typical Domestically Produced Wine Brand 2007 - Siam Winery Co Ltd' s Monsoon Valley
  • Table 5 Selling Margin of a Typical Imported Wine Brand 2007 - Pernod Ricard (Thailand) Ltd' s Jacob' s Creek
  • Table 6 Selling Margin of a Typical Domestically Produced Spirits Brand 2007: Sura Bangyikhan Co Ltd' s Ruang Kao
  • Table 7 Selling Margin of a Typical Imported Spirits Brand 2007 - Pernod Ricard (Thailand) Ltd' s 100 Pipers 8 YO
• Operating Environment
• Market Indicators
  • Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
• Market Data
  • Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
  • Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
  • Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
  • Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
  • Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007
  • Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007
  • Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007
  • Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007
  • Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
  • Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
  • Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
  • Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
  • Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
  • Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
  • Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
• Definitions
  • Summary 2 Research Sources
• LOCAL COMPANY PROFILES - THAILAND
• Boon Rawd Brewery Co Ltd
• Strategic Direction
• Key Facts
  • Summary 3 Boon Rawd Brewery Co Ltd: Key Facts
  • Summary 4 Boon Rawd Brewery Co Ltd: Operational Indicators
• Company Background
• Prodution
  • Summary 5 Boon Rawd Brewery Co Ltd: Production Statistics 2006
• Competitive Positioning
  • Summary 6 Boon Rawd Brewery Co Ltd: Competitive Position 2006
• Pb Valley Khao Yai Winery
• Strategic Direction
• Key Facts
  • Summary 7 PB Valley Khao Yai Winery: Key Facts
  • Summary 8 PB Valley Khao Yai Winery: Operational Indicators
• Company Background
• Production
  • Summary 9 PB Valley Khao Yai Winery: Production Statistics 2006
• Competitive Positioning
  • Summary 10 PB Valley Khao Yai Winery: Competitive Position 2006
• Siam Winery Co Ltd
• Strategic Direction
• Key Facts
  • Summary 11 Siam Winery Co Ltd: Key Facts
  • Summary 12 Siam Winery Co Ltd: Operational Indicators
• Company Background
• Production
  • Summary 13 Siam Winery Co Ltd: Production Statistics 2006
• Competitive Positioning
  • Summary 14 Siam Winery Co Ltd: Competitive Position 2006
• Thai Asia Pacific Brewery Co Ltd
• Strategic Direction
• Key Facts
  • Summary 15 Thai Asia Pacific Brewery Co Ltd: Key Facts
  • Summary 16 Thai Asia Pacific Brewery Co Ltd: Operational Indicators
• Company Background
• Production
  • Summary 17 Thai Asia Pacific Brewery Co Ltd: Production Statistics 2006
• Competitive Positioning
  • Summary 18 Thai Asia Pacific Brewery Co Ltd: Competitive Position 2006
• Thai Beverage Pcl
• Strategic Direction
• Key Facts
  • Summary 19 Thai Beverage Plc: Key Facts
  • Summary 20 Thai Beverage Plc: Operational Indicators
• Company Background
• Production
  • Summary 21 Thai Beverage Plc: Production Statistics 2006
• Competitive Positioning
  • Summary 22 Thai Beverage Plc: Competitive Position 2006
• BEER IN THAILAND
• Headlines
• Trends
• Production, Imports and Exports
• Competitive Landscape
• Prospects
• Sector Background
• Lager Price Band Methodology
  • Summary 23 Lager by Price Band 2007
• Published Data Comparisons
• Sector Data
  • Table 24 Sales of Beer by Subsector: Total Volume 2002-2007
  • Table 25 Sales of Beer by Subsector: Total Value 2002-2007
  • Table 26 Sales of Beer by Subsector: % Total Volume Growth 2002-2007
  • Table 27 Sales of Beer by Subsector: % Total Value Growth 2002-2007
  • Table 28 Sales of Beer by On-trade vs Off-trade split: Volume 2002-2007
  • Table 29 Sales of Beer by On-trade vs Off-trade split: Value 2002-2007
  • Table 30 Sales of Beer by On-trade vs Off-trade split: % Volume Growth 2002-2007
  • Table 31 Sales of Beer by On-trade vs Off-trade split: % Value Growth 2002-2007
  • Table 32 Beer: Production, Imports and Exports: Total Volume 2001-2006
  • Table 33 Beer Exports by Country of Destination: Total Volume 2001-2006
  • Table 34 Beer Exports by Country of Destination: Total Value 2001-2006
  • Table 35 Beer Imports by Country of Origin: Total Volume 2001-2006
  • Table 36 Beer Imports by Country of Origin: Total Value 2001-2006
  • Table 37 Company Shares of Beer by National Brand Owner 2002-2006
  • Table 38 Company Shares of Beer by Global Brand Owner 2002-2006
  • Table 39 Brand Shares of Beer 2003-2006
  • Table 40 Forecast Sales of Beer by Subsector: Total Volume 2007-2012
  • Table 41 Forecast Sales of Beer by Subsector: Total Value 2007-2012
  • Table 42 Forecast Sales of Beer by Subsector: % Total Volume Growth 2007-2012
  • Table 43 Forecast Sales of Beer by Subsector: % Total Value Growth 2007-2012
• Beer Thailand