Bottled Water in Colombia

Table of Contents

• List of Contents and Tables
• SOFT DRINKS IN COLOMBIA
• Executive Summary
• Soft Drinks Market Increases in Both Volume and Value Sales in 2007
• Ajegroup Launches Its Big Cola Brand, Stirring Up the Market
• Postobon Takes Over As Market Leader Due To Success in Fruit/vegetable Juice
• Small Grocery Retailers Still Account for Nearly Half of Soft Drink Sales
• New Health and Wellness Products Will Dominate Launches During the Forecast Period
• Key Trends and Developments
• Ajegroup Enters the Soft Drinks Market With Low Prices and Large Sizes
• Market Segmentation Shores Up Sales in 2007
• Consumers Looking for Larger Sizes
• Rtd Tea Targeted As A Source of Growth in the Mature Soft Drinks Market
• Health and Wellness Underpins New Product Launches
• Market Data
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007
  • Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007
  • Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007
  • Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007
  • Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007
  • Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007
  • Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007
  • Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007
  • Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007
  • Table 17 Company Shares of Off-trade Soft Drinks by Value 2003-2007
  • Table 18 Brand Shares of Off-trade Soft Drinks by Value 2004-2007
  • Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007
  • Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
  • Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
  • Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
  • Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012
  • Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012
  • Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012
  • Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012
• Appendix
• Published Data Comparisons
  • Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007
  • Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007
  • Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007
  • Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007
  • Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2007
  • Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2007
  • Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007
  • Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007
  • Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012
  • Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012
• Definitions
• Sources
  • Summary 1 Research Sources
• LOCAL COMPANY PROFILES - COLOMBIA
• Alpina Productos Alimenticios SA
• Strategic Direction
• Key Facts
  • Summary 2 Alpina Productos Alimenticios SA: Key Facts
  • Summary 3 Alpina Productos Alimenticios SA: Operational Indicators
• Company Background
• Production
• Competitive Positioning
  • Summary 4 Alpina Products Alimenticios SA: Competitive Position 2007
• Bavaria SA
• Strategic Direction
• Key Facts
  • Summary 5 Bavaria SA: Key Facts
  • Summary 6 Bavaria SA: Operational Indicators
• Company Background
• Production
  • Summary 7 Bavaria SA: Production Statistics 2007
• Competitive Positioning
  • Summary 8 Bavaria SA: Competitive Position 2007
• Postobon SA
• Strategic Direction
• Key Facts
  • Summary 9 Postobon SA: Key Facts
  • Summary 10 Postobon SA: Operational Indicators
• Company Background
• Production
  • Summary 11 Postobon SA: Production Statistics 2007
• Competitive Positioning
  • Summary 12 Postobon SA: Competitive Position 2007
• Quala SA
• Strategic Direction
• Key Facts
  • Summary 13 Quala SA: Key Facts
  • Summary 14 Quala SA: Operational Indicators
• Company Background
• Production
• Competitive Positioning
  • Summary 15 Quala SA: Competitive Position 2007
• BOTTLED WATER IN COLOMBIA
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Appendix
• Institutional Bottled Water Sales
• Sector Data
  • Table 38 Off-trade Sales of Bottled Water: Volume 2002-2007
  • Table 39 Off-trade Sales of Bottled Water: Value 2002-2007
  • Table 40 Off-trade Sales of Bottled Water: % Volume Growth 2002-2007
  • Table 41 Off-trade Sales of Bottled Water: % Value Growth 2002-2007
  • Table 42 Company Shares of Bottled Water by Off-trade Volume 2003-2007
  • Table 43 Brand Shares of Bottled Water by Off-trade Volume 2004-2007
  • Table 44 Company Shares of Bottled Water by Off-trade Value 2003-2007
  • Table 45 Brand Shares of Bottled Water by Off-trade Value 2004-2007
  • Table 46 Forecast Off-trade Sales of Bottled Water: Volume 2007-2012
  • Table 47 Forecast Off-trade Sales of Bottled Water: Value 2007-2012
  • Table 48 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2007-2012
  • Table 49 Forecast Off-trade Sales of Bottled Water: % Value Growth 2007-2012
• Bottled water Colombia