Cider/Perry in Greece

Table of Contents

• List of Contents and Tables
• ALCOHOLIC DRINKS IN GREECE
• Executive Summary
• Sluggish Increase for Mature Alcoholic Drinks
• Premiumisation: An Innovative Way Out of Stagnation
• Stronger Shares for Key Players
• Supermarkets/hypermarkets' Dominance Reaffirmed
• Stagnant Future for Mature Alcoholic Drinks
• Key Trends and Developments
• Challenging Economic Environment Boosts Sales of Economy Products
• Weather Provides A Random Influence on Growth
• Female Consumers Shift From Being A Niche To Becoming A Growth Driver
• Premiumisation Adding Value
• Artisanal Tradition Creates Barriers for Alcoholic Drinks
• Cocktails and Long Drinks Offer An Innovative Approach
• Localisation Has An Increasing Impact
• Private Label Increasingly Well Accepted
• Specialist Retailers
• Market Merger and Acquisition Activity
• Market Background
• Legislation
• Taxation and Duty Levies
  • Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007
  • Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
  • Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2007: Athenian Brewery SA' s Amstel
  • Table 4 Selling Margin of a Typical Domestically Produced Wine Brand 2007: Boutaris Group' s Moshofilero
  • Table 5 Selling Margin of a Typical Imported Wine Brand 2007: Blossom Hill
  • Table 6 Selling Margin of a Typical Domestically Produced Spirits Brand 2007: Distillery Plomariou Isidorou Arvanitou' s Ouzo Plomariou
  • Table 7 Selling Margin of a Typical Imported Spirits Brand 2007: Diageo Hellas SA' s Johnnie Walker Red Label
• Operating Environment
• Contraband/parallel Trade
• Duty Free
• Cross-border/private Imports
• Market Indicators
  • Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
• Market Data
  • Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
  • Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
  • Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
  • Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
  • Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007
  • Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007
  • Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007
  • Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007
  • Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
  • Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
  • Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
  • Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
  • Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
  • Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
  • Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
• Definitions
• Sources
  • Summary 1 Research Sources
• LOCAL COMPANY PROFILES - GREECE
• Amvyx SA
• Strategic Direction
• Key Facts
  • Summary 2 Amvyx SA: Key Facts
• Company Background
• Production
• Competitive Positioning
  • Summary 3 Amvyx SA: Competitive Position 2006
• Athenian Brewery SA
• Strategic Direction
• Key Facts
  • Summary 4 Athenian Brewery SA: Key Facts
• Company Background
• Production
• Competitive Positioning
  • Summary 5 Athenian Brewery SA: Competitive Position 2006
• Boutaris Group
• Strategic Direction
• Key Facts
  • Summary 6 Boutaris Group: Key Facts
• Company Background
• Production
• Competitive Positioning
  • Summary 7 Boutaris Group: Competitive Position 2006
• Distillery Plomariou Isidorou Arvanitou
• Strategic Direction
• Key Facts
  • Summary 8 Distillery Plomariou Isidorou Arvanitou: Key Facts
  • Summary 9 Distillery Plomariou Isidorou Arvanitou: Operational Indicators
• Company Background
• Production
  • Summary 10 Distillery Plomariou Isidorou Arvanitou: Production Statistics 2006
• Competitive Positioning
  • Summary 11 Distillery Isidorou Arvanitou: Competitive Position 2006
• Ino SA
• Strategic Direction
• Key Facts
  • Summary 12 INO SA: Key Facts
• Company Background
• Production
• Competitive Positioning
  • Summary 13 INO SA: Competitive Position 2006
• Mythos Brewery SA
• Strategic Direction
• Key Facts
  • Summary 14 Mythos Brewery SA: Key Facts
• Company Background
• Production
• Competitive Positioning
  • Summary 15 Mythos Brewery SA: Competitive Position 2006
• Peza Union
• Strategic Direction
• Key Facts
  • Summary 16 Peza Union: Key Facts
• Company Background
• Production
• Competitive Positioning
  • Summary 17 Peza Union: Competitive Position 2006
• Tsantalis Sa, E
• Strategic Direction
• Key Facts
  • Summary 18 Tsantalis SA, E: Key Facts
• Company Background
• Production
• Competitive Positioning
  • Summary 19 Tsantalis SA: Competitive Position 2006
• CIDER/PERRY IN GREECE
• Headlines
• Trends
• Production, Imports and Exports
• Competitive Landscape
• Prospects
• Sector Data
  • Table 24 Sales of Cider/Perry: Total Volume 2002-2007
  • Table 25 Sales of Cider/Perry: Total Value 2002-2007
  • Table 26 Sales of Cider/Perry: % Total Volume Growth 2002-2007
  • Table 27 Sales of Cider/Perry: % Total Value Growth 2002-2007
  • Table 28 On-trade vs Off-trade Sales of Cider/Perry: Volume 2002-2007
  • Table 29 On-trade vs Off-trade Sales of Cider/Perry: Value 2002-2007
  • Table 30 On-trade vs Off-trade Sales of Cider/Perry: % Volume Growth 2002-2007
  • Table 31 On-trade vs Off-trade Sales of Cider/Perry: % Value Growth 2002-2007
  • Table 32 Cider/Perry Production, Imports and Exports: Total Volume 2001-2006
  • Table 33 Company Shares of Cider/Perry by National Brand Owner 2002-2006
  • Table 34 Company Shares of Cider/Perry by Global Brand Owner 2002-2006
  • Table 35 Brand Shares of Cider/Perry 2003-2006
  • Table 36 Forecast Sales of Cider/Perry: Total Volume 2007-2012
  • Table 37 Forecast Sales of Cider/Perry: Total Value 2007-2012
  • Table 38 Forecast Sales of Cider/Perry: % Total Volume Growth 2007-2012
  • Table 39 Forecast Sales of Cider/Perry: % Total Value Growth 2007-2012
• Cider/perry Greece