Consumer Lifestyles in Kenya

Table of Contents

• List of Contents and Tables
• 1. INTRODUCTION
• 2. POPULATION
• 2.1 Population by Age
  • Table 1 Population by Age: 1990-2015
  • Table 2 Population by Age (% Analysis): 1990-2015
  • Table 3 Population by Age (Growth): 1990-2015/2005-2015
• 2.2 Male Population by Age
  • Table 4 Male Population by Age: 1990-2015
  • Table 5 Male Population by Age (% Analysis): 1990-2015
  • Table 6 Male Population by Age (Growth): 1990-2015/2005-2015
• 2.3 Female Population by Age
  • Table 7 Female Population by Age: 1990-2015
  • Table 8 Female Population by Age (% Analysis): 1990-2015
  • Table 9 Female Population by Age (Growth): 1990-2015/2005-2015
• 2.4 Fertility and Birth
  • Table 10 Fertility and Birth: 1990/1995/2000/2003-2004
• 2.5 Population by Marital Status
• 2.6 Population by Educational Attainment
  • Table 11 Population by Highest Educational Attainment: 1990/1995/2000/2003-2005
  • Table 12 Population by Highest Educational Attainment (Growth): 1990-2005/2000-2005
• 2.7 Population by Ethnicity/Race
• 2.8 Population by Religion
  • Table 13 Religious Affiliation, Demographic and Health Surveys 1989/1993/1998/2003
• 3. CONSUMER SEGMENTATION
• 3.1 Infants and Babies
  • Table 14 Babies and Infants: 1990-2015
  • Table 15 Babies and Infants (Growth): 1990-2015/2005-2015
• 3.2 Children
  • Table 16 Children: 1990-2015
  • Table 17 Children (Growth): 1990-2015/2005-2015
• 3.3 Tweenagers
  • Table 18 Tweenagers: 1990-2015
  • Table 19 Tweenagers (Growth): 1990-2015/2005-2015
• 3.4 Teenagers
  • Table 20 Teenagers: 1990-2015
  • Table 21 Teenagers (Growth): 1990-2015/2005-2015
• 3.5 Studying Age
  • Table 22 Studying Age: 1990-2015
  • Table 23 Studying Age (Growth): 1990-2015/2005-2015
• 3.6 Young Adults
  • Table 24 Young Adults: 1990-2015
  • Table 25 Young Adults (Growth): 1990-2015/2005-2015
• 3.7 Middle-aged Adults
  • Table 26 Middle-aged Adults: 1990-2015
  • Table 27 Middle-aged Adults (Growth): 1990-2015/2005-2015
• 3.8 Baby Boomers
  • Table 28 Baby Boomers: 1990-2015
  • Table 29 Baby Boomers (Growth): 1990-2015/2005-2015
• 3.9 Pensioners
  • Table 30 Pensioners: 1990-2015
  • Table 31 Pensioners (Growth): 1990-2015/2005-2015
• 3.10 Single-parent Households
• 3.11 Single Person Households
• 3.12 DINKs (Double Income No Kids)
• 3.13 Families
• 4. REGIONAL DEVELOPMENT
• 4.1 Population Density
  • Table 32 Population Density: 1995-2015
  • Table 33 Population Density (Growth): 1995-2015/2005-2015
• 4.2 Population by Urban/Rural Location
  • Table 34 Population by Urban/Rural Location: 1990-2000
  • Table 35 Population by Urban/Rural Location (% Analysis): 1990-2000
  • Table 36 Population by Urban/Rural Location (Growth): 1990-2000
• 4.3 Population of Foreign Citizens
• 4.4 Refugees and Asylum Seekers
  • Table 37 Refugees and Asylum Seekers: 2000-2005
  • Table 38 Refugees and Asylum Seekers Growth: 2000-2005
• 4.5 Migration Rates
• 4.6 Population of Major Cities
• 5. HOME OWNERSHIP
• 5.1 Housing Stock
• 5.2 Number of Households by Tenure
• 5.3 Number of Households by Type of Dwelling
• 6. HOUSEHOLD PROFILES
• 6.1 Households by Number of Persons
• 6.2 Households by Number of Rooms
• 6.3 Households by Sex and Age of Head of Household
• 6.4 Households by Education of Head of Household
• 6.5 Households by Socio-economic Status of Head of Household
• 6.6 Ownership of Household Durables
• 6.7 Pet Population
• 7. LABOUR
• 7.1 Employed Male Population by Age
• 7.2 Employed Female Population by Age
• 7.3 Unemployed Male Population by Age
• 7.4 Unemployed Female Population by Age
• 7.5 Part-time Employment by Sex
• 7.6 Working Conditions
• 8. INCOME
• 8.1 Personal Income
• 8.2 Average Annual Disposable Income by Educational Attainment
• 8.3 Average Annual Disposable Income by Sex
• 8.4 Mean Disposable Household Income
• 8.5 Number of Households by Disposable Income Bracket
• 9. CONSUMER EXPENDITURE
• 9.1 Consumer Expenditure by Purpose
• 9.2 Price Indices
  • Table 39 Price Indices: 1990/1995/2000/2003-2004
• 10. HEALTH
• 10.1 Healthcare Provision
• 10.2 Major Causes of Death by Disease
• 10.3 Smoking
• 10.4 Obesity
• 10.5 Sexual Health
  • Table 40 Reported AIDS Cases: 1990/1995/2000/2003-2004
  • Table 41 Reported AIDS Cases (Growth): 1990-2004/2000-2004
• 10.6 Health and Wellness
• 11. EDUCATION
• 11.1 Primary and Secondary Education
• 11.2 Tertiary Education
• 12. EATING
• 12.1 Habits
• 12.2 Fresh Foods
• 12.3 Packaged and Processed Foods
  • Table 42 Consumption of Packaged and Processed Foods by Sector: 2000/2005
• 12.4 Eating Out
  • Table 43 Expenditure on Eating Out by Sector: 2000-2005
  • Table 44 Expenditure on Eating Out by Sector (Growth): 2000/2005
• 13. DRINKING
• 13.1 Habits
• 13.2 Alcoholic Drinks
  • Table 45 Consumption of Alcoholic Drinks by Sector: 2000/2005
• 13.3 Soft Drinks
  • Table 46 Consumption of Soft Drinks by Sector: 2000/2005
• 13.4 Hot Drinks
  • Table 47 Consumption of Hot Drinks by Sector: 2000/2005
• 14. SHOPPING
• 14.1 Food
• 14.2 Cosmetics and Toiletries
• 14.3 Clothing and Footwear
• 14.4 Leisure Goods
• 14.5 Healthcare
• 14.6 Household Goods and Home Improvement
• 15. PERSONAL GROOMING
• 15.1 Attitudes
  • Table 48 Expenditure on Cosmetics and Toiletries by Grooming Sector: 2000/2005
• 15.2 Personal Hygiene
• 16. FASHION
• 16.1 Attitudes
• 16.2 Clothing and Footwear
• 17. LEISURE
• 17.1 Home Entertainment
• 17.2 Going Out
• 17.3 Sport
• 17.4 DIY and Gardening
• 17.5 Culture
• 18. PERSONAL FINANCE
• 18.1 Banking and Payment Systems
• 18.2 Savings
• 18.3 Financial Cards
  • Table 49 Trends in Financial Cards: 2000-2005
  • Table 50 Financial Cards - Growth: 2000-2005
• 18.4 Pensions
• 19. MEDIA
• 19.1 Trends
• 19.2 Televisions
• 19.3 Cable and Satellite Television
• 20. COMMUNICATION
• 20.1 Trends
• 20.2 Telecommunications
  • Table 51 National and International Phone Calls, Telephone Lines in Use and Mobile Phone Users: 1990/1995/2000/2003-2005
  • Table 52 National and International Phone Calls, Telephone Lines in Use and Mobile Phone Users (Growth): 1990-2005/2000-2005
  • Table 53 Forecast Mobile Phone Users: 2006/2008/2010/2015
  • Table 54 Forecast Mobile Phone Users (Growth): 2006-2010/2010-2015
• 20.3 PCs and the Internet
  • Table 55 Household PC Penetration and Internet Usage: 1995/2000/2003-2005
  • Table 56 Household PC Penetration and Internet Usage (Growth): 1990-2005/2000-2005
• 21. TRANSPORT
• 21.1 Trends
• 21.2 Consumer Expenditure
• 22. TRAVEL AND TOURISM
• 22.1 Trends
• Consumer lifestyles Kenya