Tea in Thailand

Table of Contents

• List of Contents and Tables
• HOT DRINKS IN THAILAND
• Executive Summary
• Hot Drinks Performance Strengthens Further in 2007
• Coffee by Far the Strongest Performer
• International Brands More Aggressive in 2007
• Bright Future for Hot Drinks
• Key Trends and Developments
• Gourmet Products With Premium Positioning Take Off
• Convenience Aspect Allows Instant-mix Products To Gain Popularity
• Health Angle Highlighted With More Focus on Product Quality
• Wider Range of Flavours To Retain Consumer Interest
• Manufacturers Increasingly Go Beyond Modern Retail Channels
• Market Data
  • Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2002-2007
  • Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2002-2007
  • Table 3 Retail Sales of Hot Drinks by Sector: Volume 2002-2007
  • Table 4 Retail Sales of Hot Drinks by Sector: Value 2002-2007
  • Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2002-2007
  • Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2002-2007
  • Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2002-2007
  • Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2002-2007
  • Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2002-2007
  • Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2002-2007
  • Table 11 Hot Drinks Company Shares by Value 2003-2007
  • Table 12 Hot Drinks Brand Shares by Value 2004-2007
  • Table 13 Penetration of Private Label by Sector 2003-2007
  • Table 14 Sales of Hot Drinks by Distribution Format: % Analysis 2002/2007
  • Table 15 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2007
  • Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2007-2012
  • Table 17 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2007-2012
  • Table 18 Forecast Retail Sales of Hot Drinks by Sector: Volume 2007-2012
  • Table 19 Forecast Retail Sales of Hot Drinks by Sector: Value 2007-2012
  • Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2007-2012
  • Table 21 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2007-2012
  • Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2007-2012
  • Table 23 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2007-2012
  • Table 24 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2007-2012
  • Table 25 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2007-2012
• Appendix
• Published Data Comparisons
• Production/import/export Data
  • Table 26 Imports/Exports of Hot Drinks for Selected Sector 2004-2007
• Definitions
• Sources
  • Summary 1 Research Sources
• LOCAL COMPANY PROFILES - THAILAND
• Greentea Thai Ltd
• Strategic Direction
• Key Facts
  • Summary 2 Greentea Thai Ltd: Key Facts
  • Summary 3 Greentea Thai Ltd: Operational Indicators
• Company Background
• Production
• Competitive Positioning
  • Summary 4 Greentea Thai Ltd: Competitive Position 2007
• Khao Shong Industry 1979 Co Ltd
• Strategic Direction
• Key Facts
  • Summary 5 Khao Shong Industry 1979 Co Ltd: Key Facts
  • Summary 6 Khao Shong Industry 1979 Co Ltd: Operational Indicators
• Company Background
• Production
• Competitive Positioning
  • Summary 7 Khao Shong Industry 1979 Co Ltd: Competitive Position 2007
• Raming Tea Co Ltd
• Strategic Direction
• Key Facts
  • Summary 8 Raming Tea Co Ltd: Key Facts
  • Summary 9 Raming Tea Co Ltd: Operational Indicators
• Company Background
• Production
• Competitive Positioning
  • Summary 10 Raming Tea Co Ltd: Competitive Position 2007
• Uey Po Kee Tea Store Co Ltd
• Strategic Direction
• Key Facts
  • Summary 11 Uey Po Kee Tea Store Co Ltd: Key Facts
  • Summary 12 Uey Po Kee Tea Store Co Ltd: Operational Indicators
• Company Background
• Production
• Competitive Positioning
  • Summary 13 Uey Po Kee Tea Store Co Ltd: Competitive Position 2007
• TEA IN THAILAND
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 27 Sales of Tea by Subsector: Volume 2002-2007
  • Table 28 Sales of Tea by Subsector: Value 2002-2007
  • Table 29 Sales of Tea by Subsector: % Volume Growth 2002-2007
  • Table 30 Sales of Tea by Subsector: % Value Growth 2002-2007
  • Table 31 Tea Company Shares 2003-2007
  • Table 32 Tea Brand Shares 2004-2007
  • Table 33 Fruit/Herbal Tea by Type: % Off-trade Volume 2005-2007
  • Table 34 Other Tea by Type: % Off-trade Volume 2005-2007
  • Table 35 Forecast Sales of Tea by Subsector: Volume 2007-2012
  • Table 36 Forecast Sales of Tea by Subsector: Value 2007-2012
  • Table 37 Forecast Sales of Tea by Subsector: % Volume Growth 2007-2012
  • Table 38 Forecast Sales of Tea by Subsector: % Value Growth 2007-2012
• Tea Thailand