Bottled Water in Italy

Table of Contents

• SOFT DRINKS IN ITALY : MARKET INSIGHT
• EXECUTIVE SUMMARY
• Growth in 2007 is due to the improved economy and wide product range
• The trend for healthier products
• Coca-Cola remains among the leading players in 2007
• The off-trade channel leads distribution
• More moderate volume growth expected over theforecast period
• KEY TRENDS AND DEVELOPMENTS
• The health trend drives demand
• Multinationals versus domestic companies
• Changes in packaging
• The need for segmentation
• Sales driven by innovation
• MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007
  • Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007
  • Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007
  • Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007
  • Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007
  • Table 13 Company Shares of Soft Drinks (RTD) by Total Volume 2003-2007
  • Table 14 Brand Shares of Soft Drinks (RTD) by Total Volume 2004-2007
  • Table 15 Company Shares of On-trade Soft Drinks (RTD) by Volume 2003-2007
  • Table 16 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2004-2007
  • Table 17 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007
  • Table 18 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007
  • Table 19 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007
  • Table 20 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007
  • Table 21 Company Shares of Off-trade Soft Drinks by Value 2003-2007
  • Table 22 Brand Shares of Off-trade Soft Drinks by Value 2004-2007
  • Table 23 Penetration of Private Label (as sold) by Sector by Volume 2003-2007
  • Table 24 Penetration of Private Label by Sector by Value 2003-2007
  • Table 25 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007
  • Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
  • Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
  • Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
  • Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
  • Table 30 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012
  • Table 31 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012
  • Table 32 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012
  • Table 33 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012
• APPENDIX
• Published Data Comparisons
  • Table 34 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007
  • Table 35 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007
  • Table 36 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007
  • Table 37 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007
  • Table 38 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2007
  • Table 39 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2007
  • Table 40 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007
  • Table 41 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007
  • Table 42 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012
  • Table 43 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012
• DEFINITIONS
  • Summary 1 Research Sources
• LOCAL COMPANY PROFILES - ITALY
• ACQUA MINERALE SAN BENEDETTO SPA - SOFT DRINKS - ITALY
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 2 Acqua Minerale San Benedetto SpA: Key Facts
  • Summary 3 Acqua Minerale San Benedetto SpA: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
  • Summary 4 Acqua Minerale San Benedetto SpA: Production Statistics 2007
• COMPETITIVE POSITIONING
  • Summary 5 Acqua Minerale San Benedetto SpA: Competitive Position 2007
• CAMPARI MILANO SPA, DAVIDE - SOFT DRINKS - ITALY
• STRATEGIC DIRECTION
  • Summary 6 Campari Milano SpA, Davide: Key Facts
  • Summary 7 Campari Milano SpA, Davide: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
  • Summary 8 Campari Milano SpA, Davide: Production Statistics 2007
• COMPETITIVE POSITIONING
  • Summary 9 Campari Milano SpA, Davide: Competitive Position 2007
• COCA-COLA BEVANDE ITALIA SRL - SOFT DRINKS - ITALY
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 10 Coca-Cola Bevande Italia Srl: Key Facts
  • Summary 11 Coca-Cola Bevande Italia Srl: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
  • Summary 12 Coca-Cola Bevande Italia Srl: Production Statistics 2007
• COMPETITIVE POSITIONING
  • Summary 13 Coca-Cola Bevande Italia Srl: Competitive Position 2007
• CONSERVE ITALIA - CONSORZIO COOPERATIVE CONSERVE
• ITALIA SCARL - SOFT DRINKS - ITALY
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 14 Conserve Italia - Consorzio Cooperative Conserve Italia scarl: Key Facts
  • Summary 15 Conserve Italia - Consorzio Cooperative Conserve Italia scarl: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
  • Summary 16 Conserve Italia - Consorzio Cooperative Conserve Italia scarl: Competitive Position 2007
• FERRARELLE SPA - SOFT DRINKS - ITALY
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 17 Ferrarelle SpA: Key Facts
  • Summary 18 Ferrarelle SpA: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
  • Summary 19 Ferrarelle SpA: Production Statistics 2007
• COMPETITIVE POSITIONING
  • Summary 20 Ferrarelle SpA: Competitive Position 2007
• LA DORIA SPA - SOFT DRINKS - ITALY
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 21 La Doria SpA: Key Facts
  • Summary 22 La Doria SpA: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
  • Summary 23 La Doria SpA: Competitive Position 2007
• SAN PELLEGRINO SPA - SOFT DRINKS - ITALY
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 24 San Pellegrino SpA: Key Facts
  • Summary 25 San Pellegrino SpA: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
  • Summary 26 San Pellegrino SpA: Competitive Position 2007
• ZUEGG SPA - SOFT DRINKS - ITALY
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 27 Zuegg SpA: Key Facts
  • Summary 28 Zuegg SpA: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
  • Summary 29 Zuegg SpA: Competitive Position 2007
• BOTTLED WATER IN ITALY
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR APPENDIX
• Institutional Bottled Water Sales
  • Table 44 Sales of Bottled Water to Institutional Channel 2003-2006
• SECTOR DATA
  • Table 45 Off-trade Sales of Bottled Water: Volume 2002-2007
  • Table 46 Off-trade Sales of Bottled Water: Value 2002-2007
  • Table 47 Off-trade Sales of Bottled Water: % Volume Growth 2002-2007
  • Table 48 Off-trade Sales of Bottled Water: % Value Growth 2002-2007
  • Table 49 Company Shares of Bottled Water by Off-trade Volume 2003-2007
  • Table 50 Brand Shares of Bottled Water by Off-trade Volume 2004-2007
  • Table 51 Company Shares of Bottled Water by Off-trade Value 2003-2007
  • Table 52 Brand Shares of Bottled Water by Off-trade Value 2004-2007
  • Table 53 Forecast Off-trade Sales of Bottled Water: Volume 2007-2012
  • Table 54 Forecast Off-trade Sales of Bottled Water: Value 2007-2012
  • Table 55 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2007-2012
  • Table 56 Forecast Off-trade Sales of Bottled Water: % Value Growth 2007-2012