Laundry Care in Bulgaria

Table of Contents

• List of Contents and Tables
• HOUSEHOLD CARE IN BULGARIA
• Executive Summary
• Emergence of New Laundry Care Category Boosts Market Development in 2007
• Manufacturers Try To Offset Maturity by Adding Value To Their Portfolios
• Multinationals Continue To Lead the Market, With One Notable Exception
• Supermarkets/hypermarkets Channel Continues To Gain Ground in Distribution
• Slow But Stable Market Development Predicted for 2007-2012 Period
• Key Trends and Developments
• Urbanisation and Increased Construction Drive Market Development in 2007
• Expansion of Modern Retail Chains Provides New Distribution Opportunities
• Bulgarian Consumers Display Increasingly Sophisticated Tastes
• Environmental Issues Come To the Fore in Household Care
• Laundry Care and Dishwashing Products Benefit As Appliance Ownership Rises
• Market Indicators
  • Table 1 Households 2002-2007
• Market Data
  • Table 2 Sales of Household Care by Sector: Value 2002-2007
  • Table 3 Sales of Household Care by Sector: % Value Growth 2002-2007
  • Table 4 Household Care Company Shares 2003-2007
  • Table 5 Household Care Brand Shares 2004-2007
  • Table 6 Penetration of Private Label by Sector 2003-2007
  • Table 7 Sales of Household Care by Distribution Format: % Analysis 2002-2007
  • Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2007
  • Table 9 Forecast Sales of Household Care by Sector: Value 2007-2012
  • Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012
• Definitions
  • Summary 1 Research Sources
• LOCAL COMPANY PROFILES - BULGARIA
• Beit Ad
• Strategic Direction
• Key Facts
  • Summary 2 Beit AD: Key Facts
• Company Background
• Production
• Competitive Positioning
  • Summary 3 Beit AD: Competitive Position 2006
• Ficosota Syntez Ood
• Strategic Direction
• Key Facts
  • Summary 4 Ficosota Syntez OOD: Key Facts
  • Summary 5 Ficosota Syntez OOD: Operational Indicators 2005-2007
• Company Background
• Production
• Competitive Positioning
  • Summary 6 Ficosota Syntez OOD: Competitive Position 2007
• Globol Bulgaria Ood
• Strategic Direction
• Key Facts
  • Summary 7 Globol Bulgaria OOD: Key Facts
  • Summary 8 Globol Bulgaria OOD: Operational Indicators
• Company Background
• Production
• Competitive Positioning
  • Summary 9 Globol Bulgaria OOD: Competitive Position 2007
• Hayat Bulgaria Chemical Ood
• Strategic Direction
• Key Facts
  • Summary 10 Hayat Bulgaria Chemical OOD: Key Facts
• Company Background
• Production
• Competitive Positioning
  • Summary 11 Hayat Bulgaria Chemical OOD: Competitive Position 2007
• Medea-chem Ood
• Strategic Direction
• Key Facts
  • Summary 12 Medea-Chem OOD: Key Facts
• Company Background
• Production
• Competitive Positioning
  • Summary 13 Medea-Chem OOD: Competitive Position 2007
• LAUNDRY CARE IN BULGARIA
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Indicators
  • Table 11 Household Penetration of Washing Machines 2002-2007
• Sector Data
  • Table 12 Sales of Laundry Care by Subsector: Value 2002-2007
  • Table 13 Sales of Laundry Care by Subsector: % Value Growth 2002-2007
  • Table 14 Sales of Laundry Detergents by Type: Value 2002-2007
  • Table 15 Sales of Laundry Detergents by Type: % Value Growth 2002-2007
  • Table 16 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2004-2007
  • Table 17 Sales of Laundry Aids by Type: Value 2002-2007
  • Table 18 Sales of Laundry Aids by Type: % Value Growth 2002-2007
  • Table 19 Laundry Care Company Shares 2003-2007
  • Table 20 Laundry Care Brand Shares 2004-2007
  • Table 21 Laundry Detergents Company Shares 2003-2007
  • Table 22 Laundry Detergents Brand Shares 2004-2007
  • Table 23 Laundry Aids Company Shares 2003-2007
  • Table 24 Laundry Aids Brand Shares 2004-2007
  • Table 25 Forecast Sales of Laundry Care by Subsector: Value 2007-2012
  • Table 26 Forecast Sales of Laundry Care by Subsector: % Value Growth 2007-2012
• Laundry care Bulgaria