Oral Hygiene in Bulgaria

Table of Contents

• List of Contents and Tables
• COSMETICS AND TOILETRIES IN BULGARIA
• Executive Summary
• 2007 Brought the Highest Growth Rates in the Past Decade
• Premium Cosmetics Become A Key Segment in the Industry
• Multinational Brands Expand, Local Manufacturers Shrink
• Store-based Retailing Remains the Key Distribution Channel
• Moderate Growth and Fierce Competition Expected
• Key Trends and Developments
• Half of Local Producers Fail To Comply With EU Standards
• Local Companies Struggle To Compete With Multinationals
• Cosmetics and Toiletries Fairs and Presentations Boost the Sector
• Multinational Companies Define the Cosmetics and Toiletries Market
• Direct Sales Move the Local Cosmetics and Toiletries Market
• Market Indicators
  • Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2002-2007
  • Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2002-2007
  • Table 3 Sales of Premium Cosmetics by Sector: Value 2002-2007
  • Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2002-2007
  • Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2003-2007
  • Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2003-2007
  • Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2004-2007
  • Table 8 Penetration of Private Label by Sector by Retail Value 2002-2007
  • Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2002-2007
  • Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2007
  • Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2007-2012
  • Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2007-2012
  • Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2007-2012
  • Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2007-2012
• Appendix
• Gift Sets
• Definitions
• Sources
  • Summary 1 Research Sources
• LOCAL COMPANY PROFILES - BULGARIA
• Alen Mak Ad
• Strategic Direction
• Key Facts
  • Summary 2 Alen Mak AD: Key Facts
  • Summary 3 Alen Mak AD: Operational Indicators
• Company Background
• Production
• Competitive Positioning
  • Summary 4 Alen Mak AD: Competitive Position 2007
• Aroma Ad
• Strategic Direction
• Key Facts
  • Summary 5 Aroma AD: Key Facts
  • Summary 6 Aroma AD: Operational Indicators
• Company Background
• Production
• Competitive Positioning
  • Summary 7 Aroma AD: Competitive Position 2007
• Krasnaya Linia Bulgaria Ltd
• Strategic Direction
• Key Facts
  • Summary 8 Krasnaya Linia Bulgaria Ltd.: Key Facts
  • Summary 9 Krasnaya Linia Bulgaria Ltd.: Operational Indicators
• Company Background
• Production
  • Summary 10 Krasnaya Linia Bulgaria Ltd.: Production Statistics 2007
• Competitive Positioning
  • Summary 11 Krasnaya Linia Bulgaria Ltd.: Competitive Position 2007
• Rubella Beauty Ad
• Strategic Direction
• Key Facts
  • Summary 12 Rubella Beauty AD: Key Facts
  • Summary 13 Rubella Beauty AD: Operational Indicators
• Company Background
• Production
• Competitive Positioning
  • Summary 14 Rubella Beauty AD: Competitive Position 2007
• Sts Cosmetics Ood
• Strategic Direction
• Key Facts
  • Summary 15 STS Cosmetics OOD: Key Facts
  • Summary 16 STS Cosmetics OOD: Operational Indicators
• Company Background
• Production
• Competitive Positioning
  • Summary 17 STS Cosmetics OOD: Competitive Position 2007
• ORAL HYGIENE IN BULGARIA
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 15 Sales of Oral Hygiene by Subsector: Value 2002-2007
  • Table 16 Sales of Oral Hygiene by Subsector: % Value Growth 2002-2007
  • Table 17 Sales of Manual and Power Toothbrushes by Type: Value 2002-2007
  • Table 18 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2002-2007
  • Table 19 Oral Hygiene Company Shares by Retail Value 2003-2007
  • Table 20 Oral Hygiene Brand Shares by Retail Value 2004-2007
  • Table 21 Forecast Sales of Oral Hygiene by Subsector: Value 2007-2012
  • Table 22 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2007-2012
  • Table 23 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2007-2012
  • Table 24 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2007-2012
• Oral hygiene Bulgaria