Abstract
The Austrian market is expected to continue its moderate growth over the next
few years as a result of stable government and structured healthcare reforms.
This report is ideal for executives wanting to understand the key drivers in
the medical market and have access to a wealth of statistical data, including
five-year market projections. Included with the report are 3 free quarterly
updated outlook reports, enabling you to keep up to date with market
developments for a year.
Austria represents a mature stable economy with solid economic performance.
Austria' s GDP stood at US$309.7 billion, a per capita income of US$37,840.
Real GDP growth is expected to be around 2.6% for 2006, outpacing average
growth in the euro area.
Austria is facing the possibility of a grand coalition government after the
shock election victory for Alfred Gusenbauer' s Social Democrats on 1st October
2006. The outcome is likely to be a grand coalition led by Mr Gusenbauer, a
similar situation to that of Germany. Such a coalition is likely to mean that
there will be few radical health reforms in the coming years due to differing
policies between both the Social Democrats and the People' s Party.
Given the complex and conservative nature of the Austrian medical device
market, the appointment of a good local distributor is essential. Purchasers
of medical products prefer to use suppliers with whom they have strong and
long-established links, and manufacturers who regularly change their
distribution channels are reportedly at a major disadvantage.
A good strategy is to appoint a qualified distributor who will call on
hospitals, clinics, laboratories and medical practices. Distribution companies
are mainly small to medium sized, with much of the Austrian market being
catered for by German distributors of products made by international companies
based in Germany.
Compelling reasons to buy this Espicom market report
Espicom is a leading provider of market and company information for business.
In addition to this analysis, Espicom provides detailed management reports on
over 70 established and emerging medical markets around the world.
- Includes - FREE - three quarterly updated outlook reports on the
Austrian medical device market
- Unique and original market forecasts
- Insightful interpretation of market trends and developments
- Over 25 years continuous medical device and equipment market experience
- A team of full-time researchers and analysts
- Unbeatable access to primary sources
- Independent and impartial
- Formats to suit every distribution need and budget
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