Abstract
While the Argentinian medical device market is undoubtedly difficult, it
remains sizeable. This report is ideal for executives wanting to understand
the key drivers in the medical market and have access to a wealth of
statistical data, including five-year market projections. Included with the
report are 3 free quarterly updated outlook reports, enabling you to keep up
to date with market developments for a year.
Includes 3 quarterly updated outlook reports!
With a population approaching 40 million, Argentina is the fourth largest
country in Latin America, behind Brazil, Mexico and Colombia. Over one third
of the population lives in the province of Buenos Aires, which contains the
capital city.
Argentina remains amid a period of deep economic difficulty. Prior to the
crisis which broke in 2002, the country was one of the richest in Latin
America. Spiralling public debt, however, led to domestic recession and
currency depreciation. This has hurt the medical equipment sector, which has
faced the twin problems of rising import costs and ever tighter procurement
budgets. This has hit access to healthcare in a market which is already noted
for its complexity and inefficiency.
While the market is undoubtedly difficult, it remains sizeable; hospitals and
clinics still function, and facilities are of a generally high standard.
Around one third of Argentina' s healthcare infrastructure is located in the
Buenos Aires region, and this is where most of the demand will be based. Price
will be, more than ever, a key factor in purchasers' decision making; it is
notable that in the past couple of years, US importers have lost ground to
cheaper suppliers in countries such as Brazil.
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