Abstract
US demand to reach $1.7 billion in 2010
Demand for consumer water purification and air cleaning systems is projected
to increase 4.7 percent per year to $1.7 billion in 2010. Gains will be driven
by consumer concerns about the quality of the air and water in the home, and
greater awareness of the healthful and aesthetic benefits of these systems.
Market penetration will also be spurred by the development of quieter and more
user-friendly systems. Additionally, existing owners of purification systems
are continuing to upgrade to higher value versions with specialty features.
The industry also creates a large market for replacement filters and
membranes, with sales forecast to reach $2.5 billion in 2010. Gains will be
driven by rising penetration rates as well as marketing efforts and
performance indicators that are aimed at improving replacement compliance
among owners.
Reverse osmosis, distillation systems to lead water filtration products' growth
Water purification systems that feature conventional filtration media
accounted for the majority of demand for water systems in 2005, with 80
percent of sales value. However, sales growth for this segment will be
outpaced by demand for higher value reverse osmosis and distillation systems,
albeit from a significantly smaller base. These systems can process a broader
range of contaminants compared to conventional filters. Among air cleaners,
electrostatic systems accounted for the largest share of value demand with 53
percent in 2005, and will also achieve the most rapid gains through 2010.
View Cart
