Abstract
US demand to exceed $8 billion in 2011
Demand for meat, poultry and seafood packaging is projected to exceed $8.1
billion in 2011. Gains will in part be attributable to increased meat, poultry
and seafood production, with changes in packaging practices also driving
packaging opportunities. For example, processors are expanding their offerings
of meat and poultry items in smaller, more convenient sizes as well as
increasing the variety of items that are further processed. Such goods, which
tend to use more packaging relative to their volume than larger unprocessed
cuts, will continue to experience strong demand resulting from growth in the
number of smaller households and consumer demand for more convenient foods
designed to simplify food preparation.
Packaging' s importance in maintaining the safety of perishables like meat,
poultry and seafood will remain an underlying factor supporting continued
growth, especially for high barrier films and niche items like
time-temperature indicator labels. Moreover, meat industry trends such as
increased emphasis on valueadded higher-margin products and retail trends
aimed at reducing store labor costs and shortages will drive opportunities for
case-ready and modified atmosphere packaging.
Seafood applications projected to grow most rapidly
Fastest growth is anticipated for seafood applications, driven by rising
consumption of fresh and frozen seafood as a result of perceived health
benefits of seafood. Gains will also continue to benefit from revised
government nutritional recommendations encouraging increased seafood
consumption.
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