Abstract
US demand to exceed $10 billion in 2011
US demand for power lawn and garden equipment is projected to rise over two
percent per year through 2011, exceeding $10 billion. Growth will result from
product innovations and upgrades, driven by consumer demand for equipment with
increased horsepower, additional features and lighter weight. The continued
popularity of golf will also present opportunities, as a growing number of
golf courses compete to have the best playing surfaces. However, gains will be
adversely impacted by declining housing starts, which will dampen gains in new
households.
Although gas-powered equipment will remain dominant, electric- powered
products are expected to post significantly stronger gains through 2011.
Batterypowered equipment will fare particularly well, as improved battery
technology is introduced. Cordless products are easy to use and have a better
environmental image than competitive products. In addition, they appeal to
women, who account for a growing portion of equipment sales and use.
Lawnmowers will continue to be the largest product segment, benefitting from
their wide use in both residential and commercial applications. Turf and
grounds equipment is expected to post solidgains because of continuing growth
in the professional landscaping services industry and the rising number of
golf courses. Despite the improving durability of original equipment, parts
and accessories demand will rise due to the rising amount of stock in use.
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