Abstract
Global demand to grow 5% annually through 2010
The world market for pressure sensitive (self-adhesive) tapes will expand at
an annual pace of five percent through 2010, surpassing 30 billion square
meters. In value terms, tape sales will rise over six percent annually,
approaching $25 billion. Projected growth in tape production will generate
demand for 3 billion kilograms of raw materials in 2010, including adhesives
and various backing substrates.
Gains will be bolstered by a firming of the global economy, which will create
opportunities across a range of tape-using industries, ranging from corrugated
packaging and nonresidential construction to motor vehicle and electronics
manufacturing. Self-adhesive tapes' cost and performance advantages will allow
them to capture a greater share of joining, sealing and bonding applications
from competitive technologies. Further advances will be limited by a slowdown
in the residential construction sector, and by maturity of key developed world
markets.
China to surpass US as largest PSA tape market
The US is currently the largest singlecountry tape market, accounting for over
one-fifth of global demand, although its share of the world market will
continue to decline, as bedrock applications such as corrugated shipping and
paint masking are now largely mature. The same can be said for other developed
countries -- West European nations, Japan, Canada, Australia -- where annual
demand growth will be in the low single digits. By contrast, there is
substantial room for additional market penetration in the world' s developing
countries, with India, China and Eastern Europe in particular enjoying
favorable prospects. Indeed, China is expected to surpass the US as the
world' s largest consumer of PSA tapes by the end of the decade, with gains
driven by explosive economic growth, rising consumer incomes, swift
development of tape-intensive industries and greater availability of high
quality, domestically produced tapes, especially industrial and specialty
types.
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