Abstract
Global plumbing product demand to rise 4.9% per year through 2010
Global demand for plumbing products is projected to increase 4.9 percent
annually through 2010 to $54 billion. While the most highly developed markets
(North America, Western Europe and Japan) account for the majority of demand,
the greatest growth potential for plumbing products will occur in developing
markets, such as China, India, Latin America, Eastern Europe and the
Africa/Mideast region. As these areas move to close the gap in fresh water and
sanitation system infrastructure development, coupled with faster growth in
construction activity and rising per capita GDP levels, demand for plumbing
products will benefit.
Regulations, styling to drive plumbing product demand in developed areas
In developed nations, demand for plumbing products will benefit from a variety
of non-economic factors. For example, the implementation of water conservation
regulations in some markets is spurring increased demand for higher efficiency
showers and dual-flush toilets. In addition, styling and fashion factors tend
to be more of a demand driver in developed nations, particularly in the
aftermarket. Bathrooms and kitchens are among the most common targets for home
improvement projects, boosting demand for the full range of fixtures and
fittings.
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