Abstract
US laminate demand to reach $8 billion in 2011
Sales of decorative laminates in the US are forecast to increase 3.8 percent
per year to 16.6 billion square feet in 2011, valued at $8 billion. Gains will
be sparked by increased demand from the flooring industry. Through 2011, the
market for laminate flooring is projected to advance 9.6 percent per annum to
1.5 billion square feet. Increases in demand will continue to be supported by
laminate flooring' s low cost, ease of installation and low maintenance
requirements. Manufacturers have developed a wider variety of styles of
textures that more closely resemble natural wood, improved the product' s
moisture resistance and durability, and created tongue-and-groove systems that
facilitate installation. Of crucial importance for laminate demand, the
domestic manufacturing base for laminate flooring will continue to grow,
reducing the share of imported flooring in the market.
Other gains for decorative laminates will be driven by strong activity in
nonresidential construction, which will benefit demand for laminate store
fixtures and wall panels. For store fixtures, advances will stem from the
price, performance and style advantages of laminate materials, as well as
ongoing strength in retail sales activity. The development of more stylish and
more realistic designs is a key element in the growth of laminate demand in
store fixtures. Decorative laminate fixtures can be designed to meet specific
design requirements, such as high-gloss and metallic surfaces, while offering
retailers scratch resistance and ease of maintenance.
Manufacturers of laminates will continue to offer a wide range of product
styles and textures, especially those that resemble natural materials.
Laminates need to continue to offer customers cost or design advantages over
other materials, particularly natural wood and solid surfacing materials. In
countertop applications, for example, materials such as granite, engineered
quartz, and solid surfacing materials provide strong competition to laminates.
Study coverage
It presents historical demand data for the years 1996, 2001 and 2006 plus
forecasts for 2011 and 2016 by product, market, raw material and process. The
study also considers market environment factors, evaluates company market
shares and profiles leading US industry competitors.
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