Abstract
Global label market to rise 7% annually through 2011
The global label market will rise at an annual pace of seven percent,
approaching 50 billion square meters in 2011. In value terms, output will grow
roughly nine percent annually, approaching $100 billion. Gains will be fueled
by expansion of the world' s packaged consumer goods markets -- specialty
beverages, personal care products and medicinals offer especially good
prospects. Also important will be the diffusion of advanced logistics and data
processing systems throughout the developing world, and the development and
penetration of technologically sophisticated, value-added labels that serve a
range of functions in addition to product identification. Examples include
smart radio frequency and interactive packaging labels; authentication,
tamperevident and other security labels; and expanded content booklet labels.
Emerging economies to show best gains in demand
The best gains are expected in the world' s emerging economies, which already
account for some 45 percent of global label demand by area. Label markets in
developing countries will enjoy robust growth, fueled by generally healthy
economies, new free trade agreements, rising populations and expanding
consumer sectors increasingly able to satisfy their desire for foods,
beverages, personal care items and other highly packaged consumer products.
China will experience explosive growth, surpassing the US as the world' s
largest label market within a decade.
Traditional packaging uses are more mature in the developed economies of North
America, Western Europe and (especially) Japan, where labels also face stiff
competition from direct printing. Still, labels will find opportunities in new
applications in inventory control, product security and other areas.
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