Abstract
US demand to reach 3.5 billion lineal feet in 2011
US demand for decking is projected to grow about two percent per year through
2011 to 3.5 billion lineal feet, valued at more than $4 billion. Growth will
be similar to the 2001-2006 period, despite a weaker new housing outlook. The
decking market is relatively stable because more than 85 percent of demand is
generated through repair and improvement activity, which is inherently less
cyclical than the new construction market. New markets will offer more mixed
prospects. Gains in new nonresidential construction activity will accelerate,
while new residential and nonbuilding construction spending is expected to
cool, limiting decking gains.
The US decking market has seen a shift in product mix in recent years. In
1996, wood decking materials accounted for 96 percent of volume demand, with
only minimal use of alternative decking materials such as wood-plastic
composites, vinyl and polyethylene. However, from 1996 to 2006, alternative
materials replaced natural wood materials at an accelerated rate. Alternative
decking materials in the aggregate accounted for more than ten percent of the
3.2 billion lineal foot market in 2006, posting double-digit gains annually in
most markets from 1996 to 2006.
Study coverage
It presents historical demand data for 1996, 2001 and 2006 plus forecasts for
2011 and 2016 by product, market and US region. The study also considers
market environment factors, evaluates market share and profiles 37 competitors.
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