Home Organization Products to 2011

Abstract

US product sales to exceed $8.6 billion in 2011

Sales of home organization products in the US are forecast to grow 4.5 percent per year to $8.6 billion in 2011. As many middle and upper-class households place an increasing value on their free time, they are more willing to purchase items that make their lives more organized and minimize the amount of time necessary for housekeeping chores. Demographic trends will also affect sales as baby boomers become empty-nest families and seek to organize their accumulated possessions in smaller homes, and the children of the baby boomers move into dorm rooms and first apartments. Also, a growing number of new homes do not have unfinished indoor storage spaces.

Value gains will be driven by the ongoing introduction of products with a more decorative look or specialty features. Additionally, as sales of existing homes slow, a growing number of homeowners are investing in built-in organization systems to differentiate their homes from others on the market. Further advances will be restrained by the rising commoditization of many types of home organization products, and pricing pressure both from retailers and a growing number of low-cost importers.

Study coverage

It presents historical demand data (1996, 2001 and 2006) plus forecasts for 2011 and 2016 by material, market, room and product. This study also details market environment factors, assesses market share and profiles 31 US industry players.