Abstract
Global demand growing more than 3% yearly through 2011
Demand for power lawn and garden equipment worldwide is projected to rise more
than three percent annually through 2011 to $18.6 billion. The pace of growth
will be most rapid in the developing countries of Asia, where growing income
levels and advances in residential and nonresidential building construction
activity will bolster demand. Aging populations and the spread of newer
products such as cordless electric trimmers will create opportunities.
Asia is small but growing market
Unlike in many consumer durables industries, Asia represents only about five
percent of world demand. Even the prosperous nation of Japan is a relatively
small market. Most Japanese do not have gardens of sufficient size to justify
the use of power equipment. In most other Asian nations, demand is limited by
low income levels. In the consumer market, most citizens lack the resources to
afford power lawn and garden equipment for home use. Low wages also dampen
professional demand, since the low cost of labor encourages the use of manual
equipment in landscaping applications. North America, Western Europe and
Australia will continue to be the dominant markets, with about 90 percent of
demand in 2011. Consumers in these developed nations have high per-capita
income levels that allow for discretionary purchases such as power lawn and
garden equipment. These areas are also home to the vast majority of the
world' s golf courses, which are major consumers of power lawn and garden
equipment.
Study coverage
It presents historical data for 1996, 2001 and 2006 plus forecasts for 2011
and 2016 for supply and demand in six regions and 19 countries. The study also
considers market environment factors, evaluates company market share and
profiles 44 industry competitors worldwide.
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