Abstract
Global demand to rise 5.4% annually through 2011
Demand for motorcycles worldwide will rise 5.4 percent annually to 55.7
million units in 2011, with growth emanating from a mix of developed market
incremental improvements and emerging market expansions. Demand for all
categories of motorcycles is expected to remain healthy, despite the
anticipated slowdown in key markets. China, for example, the largest
motorcycle market and producer in unit terms, is rapidly transitioning away
from motorcycles toward cars, and in the process flooding the world market
with motorcycle exports. In contrast, rising fuel prices and increasing
restrictions on car use are favoring motorcycles in developed markets. The
market for large and expensive high displacement motorcycles will remain
strong through 2011, but concerns regarding demand have emerged due to the
aging of the customer base and rising insurance costs, especially in the US
and Western Europe.
Higher value products dominate Triad market
Two separate motorcycle markets exist. The first is centered in the
industrialized Triad (i.e., the US, Japan and Western Europe), where
motorcycles are seen as pleasure vehicles by consumers who already have one or
more automobiles. These motorcycles on average tend to be larger, more
powerful machines which cost on average about $5,000 to $6,500 (in the US and
Europe), and somewhat less in Japan. The other, much larger market in unit
terms, is found in the emerging economies of the Asia/Pacific, Latin America
and Africa/Mideast regions, where motorcycles are seen as primary family and
work vehicles. These vehicles are cheaper, smaller and less powerful than
Triad motorcycles.
Study coverage
It presents historical demand data for 1996, 2001 and 2006 plus forecasts for
2011 and 2016 by product, world region and for 19 major countries. The study
also considers market environment factors, evaluates company market share and
profiles 31 global industry competitors.
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