Abstract
US demand to exceed $16 billion in 2011
Converted flexible packaging demand in the US is forecast to exceed $16
billion in 2011. Growth will be attributable to cost, performance and source
reduction advantages over most rigid packaging formats. Moreover, heightened
barrier requirements in many markets will drive increased demand for
value-added materials to enhance shelf life or product protection.
Technological advances such as breathable films and films that enable steam
cooking, as well as manufacturers' requirements for higher performance
packaging with enhanced graphics capabilities, will also support growth.
Stand-up, flat pouches to be fastest growing product
Fastest growth is anticipated for pouches as a result of solid prospects for
stand-up pouches, often at the expense of rigid containers. Opportunities for
stand-up pouches will be based on advantages of excellent visual appeal,
product differentiation, convenience, portability and reclosability. Healthy
gains are also expected for flat pouches due to improved barrier structures
and the incorporation of such convenience features as resealable zippers,
spouts and tear notches. Selfventing film structures enabling microwave steam
cooking of vegetables in pouches will reinvigorate frozen vegetable
applications. Bags and other types of converted flexible packaging will post
more moderate growth, although aboveaverage opportunities will exist in
produce, beverages, meat and related products, frozen food, pharmaceuticals
and medical products.
Study coverage
It presents historical demand data (1996, 2001, 2006) plus forecasts for 2011
and 2016 by material, product, market. The study also considers market
environment factors, evaluates market share and profiles 34 US industry
players.
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