Abstract
US demand to grow 4.3% annually through 2011
Demand for decorative tile is forecast to increase 4.3 per year to four
billion square feet in 2011. Demand for decorative tile is dominated by
flooring applications, which accounted for just over four-fifths of total tile
demand in 2006. Through 2011, demand for decorative tile will be spurred by
increasing use of tile in flooring applications, as consumer preferences shift
away from carpets and rugs. Flooring demand for tile is expected to increase
five percent per year through 2011 to 3.3 billion square feet. Gains will be
particularly strong in nonresidential flooring applications, driven by an
increased appreciation of the performance and aesthetic qualities of tile.
Building owners and property managers value tile because of its slip
resistance, ease of installation, minimal maintenance requirements, and lower
cost than other high-end flooring materials. In the residential market, growth
will be driven by remodeling activity, as homeowners seek to replace old and
worn floors with modern, aesthetically pleasing tile styles.
Nonresidential construction market offers best prospects
The nonresidential construction market will offer the best prospects.
Decorative tile can be installed in malls, airports, office buildings, retail
outlets, and other municipal and commercial buildings, with such uses as
flooring, wall coverings, countertops and backsplashes. In addition to
durability and moisture-resistance, decorative tile is seen as a modern,
fashionable surfacing material. Demand will also be promoted by continued
spending on residential kitchen and bathroom renovation, the two areas of a
home where decorative tile is most likely to be installed. Increases in the
size of kitchens and bathrooms will also spur tile demand.
Study coverage
It presents historical demand data for the years 1996, 2001 and 2006 and
forecasts for 2011 and 2016 by tile product, application and market. The study
also considers market environment factors, evaluates company market share and
profiles leading industry competitors.
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