Abstract
Global demand to exceed 420 million units by 2011
World demand for major household appliances (white goods) is projected to
increase more than two percent annually through 2011, exceeding 400 million
units. Demand in the Asia/Pacific region, in particular China, will continue
to benefit from above-average urban population growth and healthy gains in the
number of households. Above-average growth will occur in the Africa/Mideast
and Latin America region due to strong gains in the number of households and
rising per capita incomes.
Microwaves, dishwashers to post fastest gains
Microwave ovens will post the best gains of any product group through 2011 due
to significant untapped market potential in numerous countries, especially in
the developing regions. Dishwashers will exhibit above-average growth as well,
although price, size and cultural considerations will prevent these items from
becoming commonplace in most areas where they are not already established.
Refrigerators, freezers and conventional ranges will experience gains,
benefitting from rising personal income levels in developing nations.
Study coverage
It presents historical demand data for the years 1996, 2001 and 2006, as well
as forecasts for 2011 and 2016 by appliance product, world region and for 25
major countries. In addition, the study considers market environment factors,
assesses the industry structure, evaluates company market share data and
profiles 31 appliance manufacturers worldwide.
View Cart
