Abstract
US demand to rise nearly 5% annually through 2012
Demand for dental products (excluding equipment) in the US is forecast to rise
nearly five percent per year to $12 billion in 2012, aided by favorable
population trends, as well as a continued interest in cosmetic dentistry
applications. A greater number of individuals are viewing oral care as a
requirement for good overall health, providing added opportunities for a
variety of dental products, such as mouthwash/dental rinses.
Solid growth in the over 50 population will provide opportunities, as older
individuals are more likely to require repair and restorative dental products,
such as crowns, bridges or dentures, than other segments of the population. In
addition, more individuals, such as aging baby boomers and generation Xers,
are more likely to engage in cosmetic procedures, such as whitening or
veneers, in order to maintain a youthful appearance.
In general, consumers are becoming more aware of the benefits of cosmetic
dental procedures in part due to aggressive marketing. Cosmetic procedures are
also becoming increasingly important to dental professionals as these
treatments are highly profitable and allow practitioners to avoid interaction
with insurance companies, since cosmetic procedures are typically excluded
from coverage. The continued introduction of advanced overthe- counter dental
products will also provide opportunities through the forecast period.
Study coverage
This study presents historical demand data for 1997, 2002 and 2007, as well as
forecasts for 2012 and 2017 by professional and consumer dental product and
raw material. The study also assesses market environment factors including
regulatory issues and the macroeconomy; provides an overview of competitive
strategies, industry structure and recent merger and acquisition activity;
profiles leading suppliers (e.g., Church & Dwight, Colgate-Palmolive, DENTSPLY
International, GlaxoSmithKline, Procter & Gamble) and evaluates company market
share data.
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