Abstract
US demand to exceed 25 billion units by 2012
US demand for cosmetic and toiletry containers is projected to exceed 25
billion units in 2012. Container advances will reflect continued solid growth
in cosmetic and toiletry product shipments, driven by favorable domestic
demand and opportunities for US-produced cosmetics and toiletries in offshore
markets. Other factors driving unit growth include a steady rate of new
product introductions; a broadening array of products aimed at babies,
children, men, teens and younger adults; favorable population age distribution
trends and above-average growth in ethnic population groups; the positioning
of innovative oral care products as cosmetic essentials in addition to their
oral hygiene benefits; and more stringent airline security regulations with
regard to carry-on toiletries. Healthy expansion in the over-55 population
will fuel robust sales of products such as skin creams and lotions offering
anti-aging benefits, as well as non-drying skin cleansers. Value gains will
outpace unit growth, largely due to the importance of packaging as a selling
point, especially with prestige brands and upscaled mass market brands.
Study coverage
It presents historical unit and value data for the years 1997, 2002 and 2007
and forecasts for 2012 and 2017 by cosmetic and toiletry container material
and market. The study also considers market environment factors, evaluates
company market share and profiles over 40 leading competitors.
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