Abstract
Demand in China to grow 13.9% yearly through 2011
The market for motorcycles in China is projected to increase at an annual rate
of 13.9 percent, reaching 44.4 million units by 2011. Strong growth in the
Chinese motorcycle market will be primarily driven by rapidly increasing sales
of electric motorcycles, which are significantly cheaper than gas motorcycles
and subject to lower levels of government regulation, making them popular
choices among urban consumers as an upgrade to traditional bicycles. At the
same time demand for traditional gas motorcycles will see steady growth, with
sales especially strong in rural areas, benefiting from rising income levels.
Gas motorcycle sales to remain strong
Demand for gas motorcycles in China will be driven primarily by increases in
rural income levels as well as ongoing demand for cheap forms of individual
transport across the country. Urban motorcycle bans and other restrictions
enforced by local governments will ensure that the gas motorcycle market will
remain focused on rural areas going forward. Motorcycles with engine
displacements between 50cc and 249cc will continue to dominate demand through
2011, benefiting from their suitability for use in a wide range of rural
applications. Smaller models will suffer from competition from electric
motorcycles, while market gains for larger machines are expected to be modest
due primarily to declining sales in the military and police segments and a
mediocre outlook in the transportation segment. Nevertheless, demand for
larger motorcycles will see robust growth in the recreation and sport markets,
although these two markets will remain relatively small in the forecast period.
Study coverage
It presents historical demand data for 1996, 2001 and 2006 plus forecasts for
2011 and 2016 by product, market and region. In addition, this study considers
market environment factors, evaluates market share and profiles 39 competitors.
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