Successful DTT platforms have recently shown that there is a market for DTT given the right environment - with several governments across Europe throwing their weight behind deployment of the technology.
In the UK, Freeview has already established itself as the growth engine for digital television; in Germany, state governments plan to switch off analogue signals by 2006. So what are the key reasons for DTT s success in these 2 countries and what can be learnt from their example?
European Digital Terrestrial TV, an insightful management report from the publishers of New Media Markets, examines in detail the status of DTT across Europe. The report contains eight comprehensive chapters analysing the TV market, regulatory environment, government support and initiatives for DTT, partnerships and DTT deployment status in key countries including the UK, France, Germany, Italy and the Netherlands.
European Digital Terrestrial TV contains unique business intelligence coupled with
invaluable commentary from industry experts, enabling readers to learn from the real-life experiences of major players.
Key coverage includes:
- Invaluable forecasts to 2010 for DTT launch dates, number of homes and DTT as a percentage of total TV households – identify which areas are likely to experience the largest growth and re-focus your business strategy
- Detailed country by country analysis, including number of digital TV homes and growth of satellite/DTT versus cable – evaluate each market s potential and assess the relative performance of different TV channels to date
- DTT status, including numbers of multiplexes, receivers, DTT channels and major players involved – analyse the various business models employed in European markets and examine the many reasons behind DTT s varying success
- Outlook – evaluate where the industry is heading, assess whether current analogue switch-off dates are realistic and what you can do to take advantage of possible opportunities
European Digital Terrestrial TV will answer your pressing industry questions, including:
- How have the German and Italian governments influenced DTT uptake in their countries? Has this worked?
- How is Swedish DTT company Boxer performing?
- What are the long-term prospects of Freeview?
- How can you ensure long-term profitability with DTT?
- What are suppliers views on low cost equipment?
- Are current analogue termination dates realistic? In which countries?
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