Abstract
Finaccord' s Mobile Metrics series of reports offers detailed and unique
insights into the behaviour of consumers in the context of mobile telephone
insurance. Based on a primary survey of mobile owners in France, Germany,
Italy, Spain and the UK carried out between June and August 2006, the research
provides valuable data describing the extent to which they take out mobile
telephone insurance and clarifying the proportion of uninsured mobile owners
who recognise the benefits of the insurance but have simply not yet got round
to acquiring cover.
In addition to calculating the percentage of consumers that buys mobile
telephone insurance in each country, the investigation also analyses which
risks are covered by the policies that they have acquired (ie. accidental
damage, loss, mechanical failure, theft, unauthorised usage), whether they
have purchased a stand-alone policy or already possess cover through their
household insurance, which distribution channel and interface they used to
take out mobile telephone insurance and whether they bought a policy at the
same time as finalising their mobile contract or retrospectively.
Finally, the reports measure the degree to which mobile owners are satisfied
with their insurance, whether they find it expensive and if they are likely to
cancel their policy.
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