Abstract
Finaccord' s report titled Partner Metrics: Consumer Attitudes Towards and
Willingness to Use Alternative Providers in UK Financial Services is a unique,
primary analysis of the actual and potential impact of 80 key non-financial
partner organisations across nine separate banking and insurance products:
motor insurance, household insurance, travel insurance, accident and health
insurance, life insurance, credit cards, mortgages, personal loans and savings
accounts.
In addition to presenting data and rankings for the percentage of respondents
that have taken out each type of financial service through each organisation,
the research also defines the proportion that would be either definitely or
possibly interested in doing so, or probably or definitely not interested in
doing so, thereby facilitating the generation of a series of rankings for each
financial product that illustrate the actual and / or potential effectiveness
of all 80 entities considered.
Moreover, in order to deliver extra value, these results are presented
separately for both the full universe of respondents and for individuals
identifying themselves as actual customers of each of the 80 organisations.
Further insight comes in the form of rankings by number of customers,
frequency of contact with customers and brand trustworthiness as judged, once
again, both by all consumers and the current customers of each organisation.
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