Abstract
Finaccord' s report titled Automotive Financial Services in Eastern and
South-Eastern Europe is an updated and expanded research report investigating
the market for automotive financial services, defined in broad terms, linked
to sales of new and used passenger cars in Eastern and South- Eastern Europe.
In addition to analysing the €24.8 billion market for finance and leasing
services, the study also offers detailed coverage of ancillary automotive
financial services markets including motor insurance, creditor insurance,
extended warranties and road assistance. In the light of the tough competition
in finance and leasing markets, the revenues generated from high margin
ancillary products are crucial to enhancing the profits of a variety of market
participants including dealers, manufacturers and independent finance
providers.
The report draws on the results of a survey of 350 leading car dealerships in
eight countries in Eastern and South-Eastern Europe - Bulgaria, Croatia,
Greece, Romania, Russia, Slovenia, Turkey and Ukraine - as well as an analysis
of the approach to automotive financial services of leading manufacturer
groups representing up to 35 automotive brands, in the same countries. The
PartnerBASE™ database that accompanies the report details each of the
marketing initiatives for automotive financial services traced by Finaccord
for both dealer groups and manufacturers Together, the report and database
will provide you with the definitive guide to current and future opportunities
in automotive financial services in Eastern and South-Eastern Europe.
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