Abstract
Finaccord' s report titled Commercial Affinity Groups: Marketing Financial
Services through UK Professional and Trade Associations is an updated and
expanded market research report investigating the opportunities for marketing
banking and insurance services through professional and trade associations in
the UK. The study is based on a survey of 750 UK such associations in 12
separate industry categories, ranging from highly specialised trade bodies to
the Federation of Small Businesses, and analyses their current and future
intended provision to members of financial services in five broad sectors,
namely: business banking services; business insurance; accident and health
insurance; life insurance and pensions; and personal general insurance.
Moreover, the PartnerBASE™ database that accompanies the report details
each of the schemes for financial services traced by Finaccord identifying the
operating models and partners used in each instance. With a significant number
of professional and trade associations seeking to add value for their members
by organising new schemes for affinity financial services on their behalf
before the end of 2008, this channel seems likely to continue to deliver
interesting growth prospects for both banking and insurance institutions.
Therefore, the report and database together will provide you with the
definitive guide to current and future opportunities for marketing financial
services through professional and trade associations in the UK.
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