Abstract
Finaccord' s report titled Affinity and Partnership Marketing in UK Travel and
Pet Insurance represents the most detailed research ever undertaken on this
sector and is one of seven studies in a new series of publications. Drawing on
the results of a survey of 2,500 organisations, the report analyses the
penetration, operating models and partner market shares of affinity and
partnership marketing schemes for travel and pet insurance across a range of
distributor categories.
These include airlines, banks, building societies, charities, friendly
societies, Internet, media and telecoms entities, on-line aggregators and
brokers, professional associations, retailers, travel companies and trade
unions. Moreover, the PartnerBASE™ database that accompanies the report
provides the granular detail behind the analysis, detailing each of the more
than 700 affinity and partnership marketing initiatives traced by Finaccord in
this sector.
You may be able to use this report and associated PartnerBASE™ database
in one or more of the following ways:
- drill down into the detail lying behind affinity and partnership marketing
schemes for travel and pet insurance in the UK;
- gain access to research that chronicles the vast majority of affinity
marketing opportunities in travel and pet insurance;
- benchmark the competitive position of your own organisation in affinity and
partnership marketing of travel and pet insurance and spot opportunities for
displacing rivals;
- gain a wider perspective from learning about recent innovations in
partnership marketing of insurance in continental Europe and Ireland;
- plan your future affinity and partnership marketing strategy for travel and
pet insurance armed with the best market and competitor intelligence available
on this subject.
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