Abstract
Finaccord' s report titled Affinity and Partnership Marketing in UK Accident
and Health Insurance represents the most detailed research ever undertaken on
this sector and is one of seven studies in a new series of publications.
Drawing on the results of a survey of 2,500 organisations, the report analyses
the penetration, operating models and partner market shares of affinity and
partnership marketing schemes for accident and health insurance across a range
of distributor categories.
These include banks, building societies, charities, friendly societies,
Internet, media and telecoms entities, on-line aggregators and brokers,
professional associations, retailers, trade associations and trade unions.
Moreover, the PartnerBASE™ database that accompanies the report provides
the granular detail behind the analysis, detailing each of the more than 300
affinity and partnership marketing initiatives traced by Finaccord in this
sector.
In the context of this report, accident insurance embraces all types of policy
usually encompassed by the definition, including personal accident insurance,
accidental death insurance, accident cash plans and serious injury plans, but
with the exception of creditor or payment protection insurance. In a similar
vein, health insurance refers to dental expenses policies, health cash plans
and private medical insurance but, again, omits creditor or payment protection
insurance.
You may be able to use this report and associated PartnerBASE™ database
in one or more of the following ways:
- drill down into the detail lying behind affinity and partnership marketing
schemes for accident and health insurance in the UK;
- gain access to research that chronicles the vast majority of affinity
marketing opportunities in accident and health insurance;
- benchmark the competitive position of your own organisation in affinity and
partnership marketing of accident and health insurance and spot opportunities
for displacing rivals;
- gain a wider perspective from learning about recent innovations in
partnership marketing of insurance in continental Europe and Ireland;
- plan your future affinity and partnership marketing strategy for accident
and health insurance armed with the best market and competitor intelligence
available on this subject.
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