Abstract
Finaccord' s report titled Affinity and Partnership Marketing in UK Household
and Home Emergency Insurance represents the most detailed research ever
undertaken on this sector and is one of seven studies in a new series of
publications. Drawing on the results of a survey of 2,500 organisations, the
report analyses the penetration, operating models and partner market shares of
affinity and partnership marketing schemes for household and home emergency
insurance across a range of distributor categories.
These include banks, building societies, charities, estate agents, friendly
societies, Internet, media and telecoms entities, on-line aggregators and
brokers, professional associations, retailers and trade unions. Moreover, the
PartnerBASE™ database that accompanies the report provides the granular
detail behind the analysis, detailing each of almost 500 affinity and
partnership marketing initiatives traced by Finaccord in this sector.
You may be able to use this report and associated PartnerBASE™ database
in one or more of the following ways:
- drill down into the detail lying behind affinity and partnership marketing
schemes for household and home emergency insurance in the UK;
- gain access to research that chronicles the vast majority of affinity
marketing opportunities in household and home emergency insurance;
- benchmark the competitive position of your own organisation in affinity and
partnership marketing of household and home emergency insurance and spot
opportunities for displacing rivals;
- gain a wider perspective from learning about recent innovations in
partnership marketing of insurance in continental Europe and Ireland;
- plan your future affinity and partnership marketing strategy for household
and home emergency insurance armed with the best market and competitor
intelligence available on this subject.
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