Affinity and Partnership Marketing in UK Life Insurance and Pensions

The new Affinity and Partnership Marketing in UK Financial Services series provides unique insights and detailed intelligence into developments and opportunities in affinity and partnership marketing in financial services in the following partner categories and sub-categories:

• not-for-profit affinity groups - charities; educational institutions; lifestyle organisations; political parties; professional associations; sports organisations; trade associations; and trade unions;
• financial institutions - banks; building societies; credit cards and premium accounts; credit unions; friendly societies; insurance companies; on-line aggregators and brokers; and specialised lenders;
• commercial entities - airlines; automotive associations; automotive dealers, repair shops and supermarkets; automotive manufacturers; branded conglomerates (ie. Saga and Virgin); cricket and rugby clubs; estate agents; football clubs; Internet, media and telecoms entities; loyalty schemes; on-line price comparison providers; the Post Office; retailers; travel companies; and utilities companies.

The survey of 2,500 actual and potential affinity partners was carried out over a 12-week period between October and December 2007 and covers the vast majority of viable affinity distributors in the UK consumer financial services market.

• for each affinity group or partner considered, whether it offers the financial product or service in question;
• if provided, whether the product or service is offered through a partnership with an external company or in-house (including by means of a sister or subsidiary company);
• if provided through a partnership with an external company, the identity of the partner and the nature of the partnership.

Moreover, as a result of Finaccord' s on-going program of primary research into best practice in affinity and partnership marketing in the UK and Europe, each report also contains both case studies of new initiatives in the UK and a quarter-by-quarter review of relevant innovations in continental Europe and Ireland during 2006 and 2007.