Abstract
Finaccord' s report titled Affinity and Partnership Marketing in UK Motor and
Breakdown Recovery Insurance represents the most detailed research ever
undertaken on this sector and is one of seven studies in a new series of
publications. Drawing on the results of a survey of 2,500 organisations, the
report analyses the penetration, operating models and partner market shares of
affinity and partnership marketing schemes for motor and breakdown recovery
insurance across a range of distributor categories.
These include automotive manufacturers, banks, building societies, charities,
friendly societies, Internet, media and telecoms entities, on-line aggregators
and brokers, professional associations, retailers, trade associations and
trade unions. Moreover, the PartnerBASE™ database that accompanies the
report provides the granular detail behind the analysis, detailing each of the
more than 500 affinity and partnership marketing initiatives traced by
Finaccord in this sector.
You may be able to use this report and associated PartnerBASE™ database
in one or more of the following ways:
- drill down into the detail lying behind affinity and partnership marketing
schemes for motor and breakdown recovery insurance in the UK;
- gain access to research that chronicles the vast majority of affinity
marketing opportunities in motor and breakdown recovery insurance;
- benchmark the competitive position of your own organisation in affinity and
partnership marketing of motor and breakdown recovery insurance and spot
opportunities for displacing rivals;
- gain a wider perspective from learning about recent innovations in
partnership marketing of insurance in continental Europe and Ireland;
- plan your future affinity and partnership marketing strategy for motor and
breakdown recovery insurance armed with the best market and competitor
intelligence available on this subject.
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