Abstract
Finaccord' s updated and expanded report titled Net Metrics: Consumer Usage of
On-Line Aggregators, Brokers and Other Intermediaries in UK Banking focuses on
two fundamental aspects of Internet distribution of lending and savings
products in the UK: general patterns in consumer behaviour in this sphere and
dynamics in the rapidly evolving market for on-line aggregators and brokers of
banking products.
With regards to the former issue, the research investigates several core areas
including consumer propensity to take out six different types of banking
product via the Internet, consumer propensity to use different generic types
of web site in this context and the relative importance of 12 key
characteristics of web sites of aggregators and brokers of lending and savings
products for encouraging consumer usage to research and / or acquire.
As for the latter, the study offers an updated and detailed benchmarking in
terms of consumer awareness, consumer trust and consumer usage to take out
banking products of 70 of the leading web-based aggregators and brokers in the
UK including BeatThatQuote.com, Fool.co.uk, Kelkoo, MoneyExpert, Moneyfacts,
MoneySavingExpert.com, moneysupermarket.com, Norton Finance, Ocean Finance and
uSwitch.com.
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