Abstract
Finaccord' s updated and expanded report titled Net Metrics: Consumer Usage of
On-Line Aggregators, Brokers and Other Intermediaries in UK Insurance focuses
on two fundamental aspects of Internet distribution of insurance products in
the UK: general patterns in consumer behaviour in this sphere and dynamics in
the rapidly evolving market for on-line aggregators and brokers of insurance
products.
With regards to the former issue, the research investigates several core areas
including consumer propensity to take out 15 different types of insurance
product via the Internet, consumer propensity to use different generic types
of web site in this context and the relative importance of 12 key
characteristics of web sites of aggregators and brokers of insurance products
for encouraging consumer usage to research and / or acquire.
As for the latter, the study offers an updated and detailed benchmarking in
terms of consumer awareness, consumer trust and consumer usage to purchase
insurance of 70 of the leading webbased aggregators and brokers in the UK
including the AA, BeatThatQuote.com, comparethemarket.com, Confused.com,
Endsleigh, gocompare.com, moneysupermarket.com, Swinton, Tesco Compare and
uSwitch.com.
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