Abstract
Affinity and Partnership Marketing in UK Legal Services provides the first
ever comprehensive analysis of the development of affinity and partnership
marketing of legal services in the UK, drawing attention to both existing
initiatives and the scope for new ventures across a variety of different
sectors. Based in part on a survey of 1,805 actual and potential partner
organisations, the report and associated PartnerBASE™ database offer an
exhaustive review of the activity in this field of both providers of legal
services and an array of viable distributors. In addition, the research
simultaneously acknowledges the fact that the legal services market is itself
composed of an extremely broad variety of services offered both to individuals
and to small, medium-sized and large businesses and other organisations.
Moreover, in order to illustrate the opportunity for affinity and partnership
marketing to develop in the market for legal services acquired by consumers, a
sector that is estimated to be worth in the region of £8 billion in
annual revenues in the UK, the study also presents the results of new research
investigating the buying behaviour of consumers when it comes to utilising
different types of legal service. These include residential conveyancing
services, legal services related to personal injury or accident, legal
services related to wills or inheritance tax, and other legal services
relevant to individual clients. As such, in tandem, the report and associated
PartnerBASE™ provide the most definitive published study to date of the
current and future potential of affinity and partnership marketing of legal
services in the UK.
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