Abstract
This Financial Insights study analyzes IT requirements and current strategies in the field of customer interaction. It is important to understand what has changed and how the situation is expected to evolve. This study answers key questions such as:
- What are the main strategies of insurance companies implementing CRM solutions?
- Who are the leading providers in CRM solutions for European insurance companies?
- What should insurance companies take into consideration when selecting a CRM partner?
According to Mirko Corbetta, research analyst for European IT Opportunity: Financial Services research, "The European insurance industry is expected to pay increasing attention to CRM solutions, even if its main issue for 2005 remains cost-efficiency. In the European insurance market, the most important CRM requirements include a combination of data management, channel integration, and process automation solutions. IT vendors are working hard to create specific insurance solutions; thus, it will be very important for insurance companies to evaluate the progress level that these projects have reached before signing new CRM deals."
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