Abstract
This Financial Insights report discusses how new competitive realities in Thai
banking are reflected in banks' plans for technology-related investments. The
study primarily referred to 28 interviews conducted this year with senior
executives from Thailand' s major banks.
Michael Araneta, senior research manager of Financial Insights' Asia/Pacific IT
Benchmarking Advisory Service remarks, "Banks are assessing differentiators
that would prove sustainable and effective as they face new challenges in the
market. Technology plans of some banks indicate that, increasingly, competition
will be around customer experience and quality customer relationships."
Araneta also points out that the level of technology investments of Thai banks
still lags those of Asia' s leading players. However, he observes, "The
emergence of forward-thinking executives, as well as more technologically savvy
banks that serve as industry models, will encourage Thai banks to be more
ambitious with regard to technology innovation."
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