Abstract
This Financial Insights report provides insight into the leaders in the North
American financial services industry. The financial services industry is of key
importance for any IT vendor, accounting for 20% of global IT spending - this
is no niche market. But succeeding in this industry almost always requires a
specific go-to-market strategy and an understanding of the dynamics of each
segment within this large market - banks, insurance companies, and capital
markets firms. Vendors can attack all three segments, or they can target just
one of these segments and profit nicely. "IT expense is one of the largest
nonstaff components of any financial institution' s spending," comments Jeanne
Capachin, research vice president, Global Banking. "This industry relies
heavily upon FinTech vendors to support their businesses."