Abstract
This Financial Insights report reveals the results of a survey of insurance
executives' current and planned uses of technologies at play in the digital
marketplace and identifies what a few pioneering insurers are doing in this new
environment.
"The digital marketplace is an emergent, yet rapidly growing U.S.
trillion-dollar galaxy of interdependent businesses located around the globe.
This marketplace is an inflection point in the natural evolutionary path of
commerce because of its digital essence and concomitant business and social
applications that leverage the Internet. The insurance industry is not known
for either fearlessly applying emerging technologies or quickly entering new
markets. Unfortunately, insurance industry activity in the digital marketplace
is no exception," states Barry Rabkin, a senior research analyst in Financial
Insights' Insurance practice.
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